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Cestjon McFarland

COO & General Counsel at SyncFloor

Cestjon McFarland, COO & General Counsel at SyncFloor

Cestjon McFarland is the co-founder, COO, and General Counsel of SyncFloor, a music licensing startup based in Seattle. Along with co-founder Kirt Debique, a 20-year Microsoft veteran, McFarland started SyncFloor in 2017 with the goal of transforming the music licensing industry.14

Background

  • McFarland is a veteran intellectual property attorney134
  • Prior to co-founding SyncFloor, he served as General Counsel and Head of Business Affairs at the company
  • He has a professional profile on LinkedIn with the username cestjon-mcfarland-027a8052

SyncFloor's Mission

SyncFloor aims to simplify the process of finding and licensing commercial music for creative professionals like music supervisors and production teams.15 The platform uses natural language search to allow users to search for tracks based on cultural references and "vibe".1

Recent Developments

  • In 2020, SyncFloor received a $200,000 investment from Betaworks, a startup studio and venture capital firm, as part of their Audiocamp program1
  • The investment helped SyncFloor implement key integrations with industry partners1
  • McFarland described the investment as "the next step in our push to change how sync deals are made and how production professionals and music supervisors find music"1

Highlights

JioSaavn’s Artist Originals partners with licensing startup SyncFloor - Music Business Worldwide
JioSaavn’s Artist Originals partners with licensing startup SyncFloor - Music Business Worldwide
Nigeria’s Mavin Records partners with music licensing startup ... - Music Business Worldwide
Nigeria’s Mavin Records partners with music licensing startup ... - Music Business Worldwide
Jun 30 · geekwire.com
Microsoft vet's new tech startup, SyncFloor, helps creative pros find ...
Music licensing startup SyncFloor, co-founded by 20 year Microsoft ...

Related Questions

What inspired Cestjon McFarland to transition from IP attorney to COO and General Counsel at SyncFloor?
How did Cestjon McFarland's experience at Microsoft influence his role at SyncFloor?
What are some key achievements Cestjon McFarland has accomplished at SyncFloor?
How does SyncFloor's natural language search feature work?
What challenges has SyncFloor faced since its inception?
Cestjon McFarland
Cestjon McFarland, photo 1
Cestjon McFarland, photo 2
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Location

Greater Seattle Area