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Cezanne Huq
VP of Growth @ HelloFresh | Customer Acquisition and Retention
Cezanne Huq brings a wealth of experience in general management, digital marketing, technology, and analytics, spanning over 27 years at enterprise and global levels. Known for driving brand response, customer acquisition, sales growth, and loyalty through proven omnichannel strategies. He has a track record of deploying award-winning digital marketing and advertising initiatives, leading high-performing teams, and implementing A/B testing methodologies for business growth. Cezanne has a strong focus on brand safety, reputation management, and maintaining brand equity while achieving digital acquisition goals.
Highlights
Had the pleasure of joining industry leaders on Ken Pilot's The Retail Tech Talk podcast to discuss the key insights and motivations for brands to crack storytelling and modernize ad campaigns. Joe Yakuel, Soumya Sriraman, and Stephen Simonis Jr. shared crucial insights on #UGC, #video, and #creativeperformance. Check out the episode link in the comments for valuable takeaways! #brandgetsperformance
Quick post:
Quite interesting that Netflix is taking it's power into the physical, the experiential strategy is smart as it channels the massive fan energy it's created for their original content series. Could the IRL be a test of a ComiCon or Disney for adults?
Netflix is creating a first ever mega experience in two malls, Dallas, Texas and King of Prussia, Pennsylvania <--I used to hit this one on my way to Pittsburgh back in the days! The decision seems to be an interest to engage fans by creating immersive retail spaces inspired by popular shows like “Bridgerton” and “Squid Game.” They plan to to leverage the equity built into its IP and cultivate fans wallets further. Seems similar to Disney’s successful content-driven merchandise approach.
It's also interesting as I thought Malls were on their way out but with “Squid Game” Netflix’s biggest ever series launch, with 111 million users watching it in its first 28 days and "Bridgerton” with 82 million viewers during a similar time frame, these fans will now have a place to experience it IRL and reinvigorate the retail sector. I guess we'll see! #retail #netflix #irl #growthmarketing #digitaltoanalog #bridgerton #squidgames
from Netflix piece https://lnkd.in/ed_R6G5V
