Sign In

Chad Engelgau

Chief Executive Officer at Acxiom

Professional Background

Chad Engelgau is a distinguished leader in the technology and data-driven marketing sectors, currently serving as the Chief Executive Officer at Acxiom, a global leader in data solutions and insights. With extensive experience in the industry, Chad has played a pivotal role in transforming Acxiom into a powerhouse of data innovation and client success. His journey at Acxiom is marked by a series of strategic roles where he has significantly contributed to the company's vision and mission.

Previously, Chad held key positions at Kinesso and IPG Mediabrands as the Global Chief Data Strategist & Head of Client Management. In these roles, Chad spearheaded initiatives that leveraged data analytics to create actionable insights for clients, enhancing their marketing strategies and performance. His tenure at Acxiom also includes various leadership roles such as Chief Marketing Officer and Chief Product Officer, where he worked on innovative audience solutions and identity products that have set industry standards.

Chad's career is characterized by his deep understanding of the intersection between data and marketing, allowing him to create tailored solutions for complex client needs. By aligning technological advancements with actionable strategies, he has consistently driven growth and fostered strong relationships with clients across diverse industries.

Education and Achievements

Chad Engelgau holds a Bachelor of Arts degree from Texas A&M University, laying a solid foundation for his career in business and technology. Later, he further enhanced his business acumen at The University of Texas at Austin's prestigious Red McCombs School of Business, where he honed his skills in leadership, strategy, and corporate management.

Throughout his career, Chad has accumulated a wealth of knowledge and skills, particularly in identity products and audience solutions, making him a sought-after expert in the field. His ability to bridge the gap between marketing and technology has earned him respect among peers and industry leaders alike, often making him a key speaker and thought leader at conferences and forums.

Notable Achievements

Chad Engelgau's impressive career spans over two decades, during which he has consistently demonstrated a commitment to excellence and innovation. At Acxiom, he has led transformative projects that have revolutionized how businesses utilize data to enhance customer engagement.

His former role as Chief Marketing Officer involved pivotal decisions that shaped Acxiom's strategic direction. In addition, Chad has held vital roles at Dell Inc., where he was instrumental in product engineering and management, emphasizing strategic development and execution of technology solutions tailored for media and entertainment sectors.

Beyond his corporate roles, Chad has shared his strategic insights as an advisor at iGivefirst, contributing to philanthropic efforts aimed at promoting social good through technology and data-driven decisions. His leadership is marked by a dedication to fostering innovation and collaboration across teams, driving them to achieve results that consistently exceed client expectations.

Highlights

Sep 6 · linkedin

I had the honor of speaking at the Veterans of Foreign Wars (VFW) Leadership Meeting this morning, sharing our journey in modernizing fundraising for nonprofits. Transitioning into the CEO role at Innovairre and our global portfolio of companies seven months ago was a leap of faith, driven by my passion for helping others.

Today, I was presented with a challenge coin by Al Lipphardt, VFW's new Commander-In-Chief and a Vietnam War veteran. His mantra, "Believe in what you do - do what you believe in," resonated deeply with me, affirming the path I've chosen.

So whether it is at work or in life, I encourage all my colleagues and friends to keep being their authentic selves and focusing on what you believe in.

#CarpeDiem

Aug 28 · linkedin

Direct mail is still the foundation of marketing across numerous verticals including credit card acquisition, annual healthcare enrollment, insurance of all types, local and regional automotive marketing and non-profit fundraising.

Our friends, and trusted partners, at Squark recently posted a blog on how AI is advancing direct mail marketing results with decision intelligence. Leveraging advanced machine learning and artificial intelligence for segmentation, personalization, channel preference, and even improved response curve forecasting is a powerful way to improve your marketing overall, beginning with but not limited to, direct mail.

Take a read and share how you are using AI to improve your marketing execution.

#AI #datadrivenmarketing #machinelearning #predictiveanalytics

Related Questions

How did Chad Engelgau's education at Texas A&M University contribute to his career in data-driven marketing?
What innovative strategies has Chad Engelgau implemented during his tenure as Chief Executive Officer at Acxiom?
In what ways did Chad Engelgau's previous roles at Dell Inc. shape his approach to product management and engineering?
How has Chad Engelgau's experience as Global Chief Data Strategist influenced data strategies in marketing?
What impact has Chad Engelgau had on the evolution of client management practices at Kinesso and IPG Mediabrands?
Chad Engelgau
Add to my network

Location

Greater Phoenix Area