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Chad MacDonald

Designer, ex agency owner. New venture coming soon.

Chad MacDonald is an experienced Creative Director with a strong background in product design and marketing. He excels in User Experience and Interface Design and has a knack for simplifying complex problems while collaborating closely with clients.

Chad pursued Media and Design, Graphic Design studies at Algonquin College of Applied Arts and Technology, nurturing his creative skills and knowledge.

Throughout his career, Chad has held various roles at prestigious organizations, including Craft&Crew, Telfer School of Management at the University of Ottawa, Soshal, and SUM Brand + Design, where he showcased his creative talents and leadership abilities.

Highlights

Oct 3 · linkedin

I have recently accomplished a pretty major personal feat: hiking up 5,895 meters or 19,341 feet to the top of Kilimanjaro, the highest peak of Africa. My biggest takeaway from the experience: Pole pole.

Pole pole in Swahili means slowly. It is also the key to success during the 7 day ascent and descent journey. At the end of each briefing for the upcoming leg, our guides would always say “don’t worry, we’ll go pole pole”. If you had a concern about an upcoming section of the climb (say barranco wall, a particularly vertical climb requiring all four limbs and careful attention) they would say “don’t worry, we’ll go pole pole”.

For sections of summit night (an 8 hour, high altitude hike starting around midnight) our steps were so short one foot would barely leave the side of the other, moving mere inches at a time.

Where I would struggle the most was when I looked up far ahead, momentarily distraught that even after hours of hiking in the cold darkness, we still had so, so far to go.

Then I would return to focusing on one step at a time. While each step felt like you were getting nowhere, together they added up to one of the greatest moments of accomplishment of my life.

This is what I will attempt to bring with me moving forward. Whether it’s a personal challenge, a business or career aspiration, or navigating an unexpected turn, don’t fixate on the result, focus on one step at a time, and anything is possible.

The end result may seem alarmingly distant, but don’t worry, we’ll go pole pole.

Sep 26 · linkedin

Big thanks to Bill Kenney 👋 for my personalized copy of his new book.

I was reading Conquer Your Rebrand while conquering Mt. Kilimanjaro.

If you are at all interested in branding or the creative process I highly recommend.

Get a copy here: https://lnkd.in/eUbMD8kJ

Bill, I hope I’m the first to send a pic from above the clouds of Tanzania. If someone beat me to it, kudos to them! 😎

#branding #mustread

Chad MacDonald
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Location

Ottawa, Ontario, Canada