Suggestions
Chakrik Thaviyonchai
product management | product strategy | outcome-based roadmap | continuous discovery
Chakrik Thaviyonchai is a dynamic product manager with a unique background as a user experience designer and a fervent online business enthusiast.
He holds a Bachelor of Engineering (B.Eng.) in Computer Engineering from Chulalongkorn University and has a solid foundation in the mathematics-sciences program from Bangkok Christian College.
With a demonstrated track record in various organizations, Chakrik has served as a Product Manager at RentSpree Thailand, Product Owner at Credit OK, Senior UX Designer at GetLinks, UX Designer at GetLinks, Co-founder & Lead Designer at Zeekamore Co.,Ltd., and Co-Founder at DigiRecipe.
His skill set includes being a fast learner, logical, and analytical, along with being well-versed in design thinking principles.
Chakrik is deeply passionate about creating groundbreaking products that revolutionize industries and enhance people's lives, aiming to bring about a positive impact on the user experience landscape.
Highlights
[thinking out loud] my thoughts about food delivery business
it could be that what ultimately creates a good retention for food delivery app are a combination of
- a subscription (to get a discount on things like delivery cost, special price)
- and another discount on top of that each time people order. . . i see Grab experimenting on the second one a lot and each probably has a hypothesis behind to try to achieve a certain goal like..
- group order gets a discount - help with acquisition + don't get people straying off to a different app (come order with me so we get 15% discount).
- gets no discount discount this time and get ฿40 off for the next 3 orders (get people to come back to not lose that "deal" they got themselves into).
- get nothing from the food delivery order but get 15% off of a grocery delivery (that has bigger basket size and don't need as much subsidization). . . i think these interesting new way of structuring a deal will be the key to get a share of daily order of people's lunch/dinner either from people actually going out or using other apps. . . what's even more interesting (i got this from the book "Innovation Stack") is if it's not clear how they make that work (too good of a deal that seems like a loss but is actually very profitable as it connects to other puzzle behind the scene that external party can't make a connection), it's going to be very hard to replicate (and get the NET effect) and that would be the win of that delivery app.
#mickproduct
#mickproduct #mickstrategy again and again the excitement of getting to learn more about things that will help me become a better product manager makes me realize that this is the job i want to do for a very long time (if not for life).
