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Chandni Beri
Trade Communication @ Air India Ltd Ex-Tata Consumer Products | PGDM @ IMT Nagpur
Chandni Beri is a well-rounded professional with a strong educational background and extensive experience in various roles at Tata Global Beverages Ltd and Tata Consumer Products.
Chandni Beri holds a PGDM in Marketing and HR from the Institute of Management Technology, Nagpur, and a B.COM (H) in Commerce from Sri Venkateswara College, DU.
In addition to her formal education, Chandni Beri has also completed the Tata Group eMerging Leadership Seminar at the Tata Management Training Centre, where she gained knowledge in Marketing, Operations, Strategy, and General Management.
Her career journey includes positions such as Deputy Manager at Tata Consumer Products, Deputy Manager E-commerce at Tata Global Beverages Ltd, Consultant at Food Safety and Standards Authority of India, Assistant Manager E-commerce, Area Sales Manager, Area Sales Executive, and Project Executive at Tata Global Beverages Ltd.
Chandni Beri's diverse roles have equipped her with a comprehensive skill set and a deep understanding of the consumer goods industry.
Highlights
From time immemorial humans have wanted to look beautiful, feel strong and confident of their bodies. With the advent of marketing and advertisement the communication strategy for beauty and wellness products has seen divergent trends come and go. Few years ago the keywords for marketing health related products was “abs”. Telly shopping networks sold everything from thigh masters to warming belts to get you to loose that stubborn belly fat and get the 6 pack abs of your dreams. Then we moved to direct marketing with items blatantly advertised to help with weight loss. From teas to sugar supplements all wanted you to be thin and pretty. Then we moved to the era of rejuvenation and body positivity with a plethora of items being marketed to help with your holistic wellness. Herbal remedies, aloe vera juices and all things difficult to guzzle down but marketed to be good for you. The “IT” word right now is cortisol and every item from gut health supplements to roll on balms are supposed to help bring the cortisol levels down thereby reducing stress related bloating. The time frame for each trend is shortening with customer expectations at all time high and patience levels ever decreasing. Here’s to the next fad that’s gonna capture our mind and billboard space 🙂
Just finished the course “SEO: Keyword Strategy”! #searchengineoptimization #webmarketingstrategy
