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Chandra Cirulnick
Sr Director, Ad Exchanges at Verizon Media
Chandra Cirulnick is currently the Senior Director of Exchange at Verizon Media, where she plays a pivotal role in overseeing digital advertising strategies and partnerships. Her professional background includes significant experience in global supply partnerships, particularly during her tenure as Vice President at Yahoo, where she was responsible for connecting advertising customers with Yahoo's demand-side platform (DSP) offerings.12
Professional Background
- Current Role: Senior Director of Exchange at Verizon Media.
- Previous Role: Vice President of Global Supply Partnerships at Yahoo, focusing on advertising connections and strategies.12
- Experience: Cirulnick has a robust history in digital media and advertising, having worked in various capacities that enhance her expertise in supply chain management within the digital landscape.
Contributions and Initiatives
Cirulnick has been actively involved in initiatives aimed at improving advertising efficacy and sustainability. She has participated in notable industry events such as the Green Media Summit, where she engages with other leaders to discuss advancements in media practices.1 Her LinkedIn activity reflects ongoing contributions to discussions around digital identity solutions and partnerships that expand Yahoo's reach within the advertising ecosystem.23
In summary, Chandra Cirulnick is a seasoned professional in digital advertising, leveraging her extensive experience to drive innovation and strategic partnerships at Verizon Media.
Highlights
We’re excited to announce the full integration of LiveRamp's Authenticated Traffic Solution (ATS) with Yahoo ConnectID, now available to all publishers. This collaboration enables our partners, including Allen Media Group, CarGurus, DISH Media, FloSports, and Philo to unlock new addressable demand and enhance targeting capabilities, while giving advertisers enhanced scale against their audiences. With more than 205 million authenticated U.S. users, Yahoo ConnectID stands as a leading cookieless identifier, implemented across nearly 50,000 publisher domains (and growing!).
This milestone underscores our commitment to privacy-first, effective advertising technology. Thank you to our partners and all the teams at Yahoo and LiveRamp for making this possible.
CTV is a core component of modern media campaigns, and today, enhanced targeting and measurement are better than ever before!
I’m thrilled to share that Yahoo Identity Solutions are now available on CTV, backed by our partners Paramount Advertising, Tubi, NBCUniversal and FreeWheel 🎉 This gives our advertisers the targeting and measurement precision they need in today's identity-constrained environment.
Find out more in AdExchanger ⤵️
