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Chao Liao

Commercial Strategy & Revenue Operations Leader | Brand Strategist | AdTech Advisor | Team Builder

Chao Liao is an accomplished executive with a strong background in sales, business strategy & operations, enterprise data architecture & commercialization, product development, business intelligence & revenue operations.

Chao is passionate about driving change and growth to enhance P&L performance through a strategic alignment of market demands, technology, product development, and partnerships.

His expertise lies in adtech/martech, data management, SaaS & Media, and integrated consumer/brand strategy.

Chao Liao holds a BA in Mathematics from Trinity College-Hartford and has studied Mathematics at the University of Oxford.

He has held senior positions at various reputable organizations including Insider, Inc., Nativo Inc., Snaps, YouBeauty.com, BuzzFeed, and AOL.

Chao's roles have included Head of Marketing, SVP of Insider Advertising – Revenue Operations and Data Strategy, VP of Solutions & Activations, VP of Partnerships, Sr. Director of Marketing Strategy, Co-Founder, and Chief of Staff among others.

Highlights

Apr 18 · linkedin

Super excited to announce Insider, Inc.'s partnership with Brian O'Kelley and Scope3 at the #GreenMediaSummit by Sharethrough. https://lnkd.in/ex4TBGtT

Insider became the first publisher to complete Scope3's carbon footprint assessment and in Q1, we reduced our carbon emission by more than 20%.

So glad to celebrate this milestone with the team Leigh Horton, Anthony Triano, and Sebastian Ziolek. Appreciate all of the support from Marcus W. Mauermann at Axel Springer for the ongoing efforts in sustainability for the group.

#sustainability #team #oneplanet

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Chao Liao
Chao Liao, photo 1
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Location

New York City Metropolitan Area