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Chao Liao

VP, Solutions & Activations at Nativo Inc

Chao Liao is an accomplished executive with extensive experience in the advertising technology and media industry. He currently serves as the VP of Solutions & Activations at Nativo Inc., a position he has held since joining the company in 2017.2 In this role, Liao manages ad operations, analytics, content, and strategy.2

Prior to his current position, Liao has held senior roles at several prominent organizations in the media and technology sector. His career history includes positions at Insider, Inc., Snaps, YouBeauty.com, BuzzFeed, and AOL. Some of his previous titles include Head of Marketing, SVP of Insider Advertising – Revenue Operations and Data Strategy, VP of Partnerships, Sr. Director of Marketing Strategy, Co-Founder, and Chief of Staff.

Liao's expertise spans various areas, including:

  • Commercial strategy and revenue operations
  • Brand strategy
  • AdTech advisory
  • Team building
  • Enterprise data architecture and commercialization
  • Product development
  • Business intelligence

He is known for his ability to drive change and growth, enhancing P&L performance through strategic alignment of market demands, technology, product development, and partnerships.

Liao holds a BA in Mathematics from Trinity College-Hartford and has also studied Mathematics at the University of Oxford. His educational background complements his professional expertise in data-driven marketing and advertising technology.

In the industry, Liao is recognized as a thought leader. He has contributed insights on advertising trends, particularly in light of the COVID-19 pandemic's impact on the advertising ecosystem. In 2020, he argued that the pandemic accelerated existing challenges in advertising, advocating for more nuanced brand suitability guidelines and a shift towards contextual targeting in response to changes in audience targeting capabilities.1

Highlights

Jan 1 · nativo.com
2020 Is The Year Advertising Rebalances Its Scales - Nativo

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Location

Greater New York City Area