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Charity Lorenzen

Sr. Lifecycle Marketing Manager at Freshworks

Charity Lorenzen is a seasoned CRM & Lifecycle Marketing leader with over 20 years of experience in driving growth and engagement across various industries like travel, education, healthcare, nonprofit, and lifestyle brands in B2C, B2B, and B2B2C settings.

With a strong expertise in Salesforce Marketing Cloud, Charity excels in lifecycle marketing by combining strategy, creativity, analytics, and technical skills to provide personalized and relevant marketing solutions.

Charity's passion lies in understanding the 'why' behind marketing efforts and constantly aims to be curious, creative, and empathetic in her approach to make marketing more effective for users and customers alike.

Her specialties and skills include Salesforce Marketing Cloud, CRM, strategy development, team management, email marketing, multichannel marketing, personalization, segmentation, data management, SQL, tech stack implementations, HTML/CSS, A/B testing, reporting and analysis, content creation, and lead generation.

Having worked with various email marketing tools such as Salesforce, IBM Watson, Movable Ink, MailChimp, Adobe, Responsys, and Constant Contact, Charity has a well-rounded experience in creating impactful email campaigns.

Charity pursued her education at Boston University where she studied BS in Advertising. Additionally, she has furthered her skills by studying at Media Bistro and the School of Visual Arts.

Throughout her career, Charity has held key positions in reputable organizations like Freshworks, Zenfolio, Inc., Castlight Health, Chegg Inc., TripIt, Salesforce.com Foundation, Epsilon, Titan Worldwide, Remedy Health Media, BuzzBack Market Research, and Nielsen IAG, showcasing her diverse experience and adaptability in various marketing roles.

Charity Lorenzen
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Location

San Francisco, California, United States