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Charles Goodman
Director of Product Management - Adtech
Professional Background
Charles Goodman is a highly accomplished Ad Tech Product professional whose extensive expertise spans a diverse array of digital marketing disciplines. With a rich career history that includes leading significant workstreams in areas such as sales, product development, campaign management, and SaaS development, Charles has emerged as a key player in the evolving landscape of ad technology. Currently, he serves as the Director of Product Management for the Ad Platform at Roku Inc., where he focuses on crafting powerful solutions that integrate revenue operations with campaign planning, delivery, optimization, and finance.
Throughout his career, Charles has consistently demonstrated a robust ability to cultivate relationships with advertisers, agencies, and engineering teams. His commitment to driving innovative technologies enables organizations to unlock greater value from their investments in advertising. Charles actively merges technical expertise with strategic insight, allowing for seamless campaign execution and enhanced performance metrics that speak to the bottom line.
Education and Achievements
Charles's educational background includes his formative years at Eagan High School followed by a deep dive into American Studies at The University of Kansas. This academic experience helped shape his analytical skills and understanding of complex narratives, an asset that he leverages to this day in his professional endeavors.
In addition to his educational pursuits, Charles has held several significant positions within notable organizations, further refining his expertise in the ad tech realm. Prior to his role at Roku Inc., he served as Director of Product Management - Ad Tech at Roundel and Target, where he spearheaded initiatives that enhanced the effectiveness of programmatic media and ad sales. His career trajectory is a testament to his dedication to advancing the field of digital advertising, positioning himself as a go-to expert in various aspects of ad technology.
Key Professional Roles
- Director of Product Management - Ad Platform at Roku Inc.
- In this current role, Charles is focused on building a comprehensive demand stack that facilitates optimum revenue generation through insightful campaign planning and delivery strategies.
- Director of Product Management - Ad Tech at Roundel and Target:
- Here, he drove pivotal projects that altered how digital advertising is approached within large organizations. His leadership ensured that innovative solutions met both client needs and internal benchmarks for success.
- Principal Product Owner - Ad Decisioning & Enterprise Segmentation at Target:
- In this capacity, Charles honed his skill in understanding customer behavior and leveraging analytics to inform decision-making processes that yield competitive advantages.
- Lead Product Owner - Digital Media at Target:
- His deep understanding of multi-channel analytics allowed Charles to craft strategies that seamlessly integrated various digital platforms.
- Sales Director & Account Executive Roles:
- Prior positions at Asset Record Company and Plaudit Design helped solidify his grounding in sales, providing him insights that now empower his product management roles.
Areas of Expertise
Charles's skill set includes agile product development, behavior/test-driven development, engineering, programmatic media, ad sales, and multi-channel analytics. These competencies have positioned him as an innovator in the ad tech sector, where such integrated approaches are crucial to enhancing campaign effectiveness and achieving measurable ROI.
His proficiency in agile methodologies ensures that he adapts quickly to the fast-paced changes within digital marketing, making him an invaluable asset to any organization seeking to thrive in this competitive market.
Overall, Charles Goodman represents the zenith of product management within the ad tech ecosystem. With a career punctuated by notable achievements and a commitment to continuous improvement, he is a leader whose drive for excellence inspires both his peers and the next generation of marketers.
Whether through collaboration or innovation, Charles is dedicated to pushing the boundaries of what's possible in digital advertising, driving strategies that increase value and ensure sustainable growth. With his wealth of knowledge and experience, he continues to make significant contributions to the field of advertising technology.
