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Charles-Henri Roger

Growth Manager #ABM #Outbound #SaaS @Deepki

Professional Background

Charles-Henri Roger has established himself as a dynamic and innovative professional, driven by his passion for entrepreneurship and continuous learning. With a solid foundation in the financial sector, he began his career as a financial advisor at Caisse d'Epargne Rhone Alpes, where he excelled in managing client relationships and providing essential financial guidance to a diverse clientele, including self-employed individuals, craftsmen, and startups. His time in banking not only honed his advisory skills but also sparked his interest in business development and entrepreneurship.

Transitioning from the banking world to marketing, Charles-Henri embarked on an educational journey focused on communication and marketing strategies. His academic pursuits encompassed studying at prestigious institutions like NEOMA Business School in Paris, where he is currently pursuing a Master's degree in Marketing & Data Analytics. This academic background has equipped him with a comprehensive understanding of digital marketing strategies, consumer behavior, and data analysis.

In pursuit of practical experience, he took on various roles including Growth Marketing Assistant at InsideBoard and Data Manager at PandaScore. These positions allowed him to deepen his engagement with digital marketing tools and data analysis, contributing to his expertise in growth marketing strategies. Since September 2021, he has been working as a Chargé Growth Acquisition at Deepki, where he leverages his marketing insights and data-driven approaches to propel business development forward.

Education and Achievements

Charles-Henri Roger's educational history reflects his commitment to growth and development in the fields of marketing and data analytics. He completed his BTS in Banque clientèle Particuliers at the Centre de Formation à la Profession Bancaire in Lyon, laying the groundwork for a successful career in finance. However, his passion for entrepreneurship led him to further his studies in marketing.

He pursued a Bachelor's degree in Digital Marketing and Growth Hacking from Rocket School, where he graduated with distinction as part of the major promotion. This program equipped him with the essential tools for understanding market segments and creating effective value propositions. Following this, he continued his education to earn a Master 1 in Communication évènementielle from INSEEC MSc & MBA, where he excelled with a 'Mention Bien' (Good Mention).

Charles-Henri's current academic endeavor is a Master’s degree in Marketing & Data Analytics from NEOMA Business School, where he is expanding his understanding of the crucial intersection between marketing and data. This advanced study reflects his vision to empower businesses through data-driven strategies.

Skills and Expertise

Charles-Henri has developed an impressive arsenal of skills throughout his career and studies. He possesses a deep understanding of financial management, marketing strategies, and data analytics. His experience in the banking sector enables him to communicate effectively with clients and understand their financial needs thoroughly.

His expertise also includes digital marketing techniques, such as growth hacking, content marketing, and social media strategy. His analytical mindset allows him to interpret data effectively, facilitating intelligent decision-making and strategic planning for businesses. Moreover, he has gained familiarity with various marketing tools and processes, enabling him to analyze data efficiently and apply insights to drive business success.

Beyond technical skills, Charles-Henri’s autonomy, proactive attitude, and curiosity stand out. These personal traits have fostered a unique ability to connect with clients, understand their challenges, and provide tailored solutions that promote growth and sustainability.

Notable Projects and Ventures

One of Charles-Henri's notable entrepreneurial ventures was his initiative to develop travel offerings to esports events around the world. Although the project faced challenges due to the global pandemic, he gained invaluable insights about the need for effective timing in business and the importance of building a strong network of collaborators and advisors. This experience solidified his understanding of the multifaceted nature of entrepreneurship and the significance of adaptability in the face of adversities.

This entrepreneurial spirit continues to drive his work at Deepki, where he is engaged in growth acquisition and marketing efforts, harnessing data analytics to inform strategies that scale businesses. His role encompasses identifying target markets, understanding consumer behaviors, and implementing campaigns that resonate with audiences effectively.

Future Aspirations

Looking forward, Charles-Henri Roger is passionate about continuously developing his expertise in marketing and data analytics. He aims to deepen his understanding of APIs and utilize them to optimize marketing strategies and enhance business growth. His background in finance combined with his marketing knowledge positions him uniquely to drive innovative solutions in various business sectors while contributing to the thriving entrepreneurship landscape. Throughout his journey, Charles-Henri remains dedicated to learning, connecting with like-minded individuals, and crafting strategies that empower businesses to succeed in the competitive digital environment.

tags':['marketing', 'data analytics', 'entrepreneurship', 'financial advisory', 'digital marketing', 'communication strategies', 'growth hacking', 'business development', 'APIs', 'esports events', 'NEOMA Business School', 'Caisse d'Epargne', 'Deepki'],

questions':['How did Charles-Henri Roger transition from a career in banking to a focus on marketing and data analytics?','What lessons did Charles-Henri Roger learn from his failed entrepreneurial venture in esports travel planning?','How does Charles-Henri Roger integrate his financial knowledge with his marketing expertise in his current role at Deepki?','What strategies does Charles-Henri Roger implement to understand consumer behavior in digital marketing campaigns?','In what ways does Charles-Henri Roger plan to leverage data analytics for future business development initiatives?']}} bibtex{

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Charles-Henri Roger
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Location

Paris, Île-de-France, France