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Charles A. Settles
Process, Product, Promotions & People @ lyfecycle
Charles A. Settles is the Director of Operations & Marketing at lyfecycle PAYMENTS, where he has been in this role for approximately 609 days. His professional background includes significant expertise in operations and marketing within the payments industry. Settles is recognized for his strong communication skills and deep knowledge base, which he utilizes to enhance operational efficiency and marketing strategies at lyfecycle PAYMENTS.12
His LinkedIn profile highlights his commitment to creating effective solutions and his ability to engage with various stakeholders in the financial services sector. Prior to his current position, Settles has held roles that contributed to his extensive experience in the payments landscape.12
Highlights
About a week ago I noticed an uptick in engagement with our site, particularly on our lyfecycle HEALTH page.
We haven't pushed a lot of marketing content out for that brand, as we prefer to work through a network of referral partners who keep our pipeline full -- yes it pains me as a longtime marketer that our prospect-facing content is lacking, but other things are more important at this stage in our growth.
I didn't think too much of it, but then our CTO Jim Rising mentioned that #HSA card acceptance and IIAS certification were being added to our product roadmap at the behest of a new, large client local to our area.
Then I started seeing the headlines about how another large local company that works in #healthcare #payments had been #hacked, and it all started to make sense.
I certainly don't want to tempt fate or celebrate others' misfortune, but if your practice is looking for alternative payment providers that know #ehrintegration and can connect to your #practicemanagementsoftware or other systems, we would love the chance to earn your business.
So I've been talking to a few office / practice managers and #attorneys about #paymentsolutions lately and I have discovered a few things.
One, almost all of them are being fleeced by fees from the large processors.
Two, they are smart people and understand they are overpaying.
Three, they do not understand WHY they are overpaying.
The short version? #legaleducation teaches their clients / defendants are innocent until proven guilty. The #paymentsindustry is quite the opposite, especially when it comes to a #highriskmerchantaccount.
Is it fair #legalservices are considered guilty until proven innocent by the card networks?
No, but as Bethany Kristovich says in the linked article, today "there's a greater willingness for clients to turn against their lawyers." While the article focuses on the growth in size and frequency of #legalmalpractice claims, it is important to remember #chargebacks are on the rise as well, and smaller firms are the ones most likely to suffer, because they probably don't have time to properly defend the claim because they are too busy defending their clients, and a lot of them don't bother getting a signature from the client confirming the payment's legitimacy, which means if their client initiates a chargeback, they're going to win.
To make things worse, a lot of those small firms are manually keying card payments, which automatically costs more; the more information you capture from a transaction, the less risky it looks to the card networks, so fees and rates are structured in a way to encourage merchants to capture a minimum of card number, expiration, CVV, and the zipcode / address of the cardholder.
A single chargeback hurts any business, but especially one considered high risk by the card brands. If that chargeback is 1% or more of your monthly payment volume, you're penalized even more. Get a few of those in a year, and it's likely your #paymentprocessing partner will start charging larger penalties or drop you entirely.
https://lnkd.in/eCaG9RBB
