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Charles Stanley, MBA
Marketing Director at Furniture For Life
Charles Stanley is a marketing leader who has a successful track record of bringing creative ideas to life in the marketing world. Charles is skilled and experienced in combining analytical proficiency with creativity to develop high-level brand and product strategies that drive revenue. He has expertise in building brands from the ground up, reinvigorating outdated brands and taking quick solutions to the market using LEAN methodology.
His marketing campaigns are often innovative and cut through the noise of the market over various marketing channels. Charles specializes in providing comprehensive marketing solutions that cater to both B2B and B2C audiences. From taking responsibility for setting goals, managing cross-functional teams, to ensuring transparency and creating a positive open culture, Charles has thrived by leading thriving marketing teams.
Charles received his Bachelor's Degree in Classical Civilization from DePauw University and his Executive MBA from the University of Colorado Denver. Some of his past organizational roles include Founder at Fermented Future, Brand Manager at Paulaner USA, Marketing Manager/ Strategic Projects Manager at Upland Brewing Company, and Owner at Story Brewhouse LLC. He is currently a Marketing Director at FFL Brands.
Highlights
Furniture For Life has opportunities for licensed store ownership in many areas of the country. If you're interested in owning your own business with the support of a team of experts behind you (but still more flexibility than a franchise), this could be a good fit for you. Financial support is available for the right candidates. Reach out to me if this sounds interesting!
Excellent article by Justin Kendall discussing the conflict that brewery tap rooms are creating with on premise retailers - who remain an important retail outlet for many of those same breweries. It's not a new conflict, but it may be reaching a head due to the sheer number of breweries operating their own tap rooms and restaurants. And as overall craft beer growth slows, we are seeing breweries that cannot reach their distribution goals focus more on their own tap rooms. For those of you in the beer industry, are you having discussions in your organizations about how to solve, or at least manage, this? For those outside the industry, have you encountered parallel challenges - and have you found solutions?
