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Charles Wilson

Director, Brand Marketing and Consumer Insights - North America at New Balance

Charles Wilson, with the LinkedIn username charlespaulwilson, is a seasoned professional in the field of brand management and consumer insights. He currently serves as the Director, Brand Marketing and Consumer Insights - North America at New Balance, based in Boston, Massachusetts.14

Background and Education

  • Education: Charles holds an MBA in Product and Brand Management from Boston College Carroll School of Management, along with a B.S. in Marketing and Information Systems from Boston College.4

Career Highlights

  • New Balance: Charles has progressed through various roles at New Balance, starting as a Manager of Product Consumer Insights and advancing to Senior Manager and then Director positions. His tenure has been marked by significant contributions to the company's consumer-obsessed culture and strategic use of data in product decisions.24

  • Dunkin' Brands: Before joining New Balance, Charles worked at Dunkin' Brands, where he held roles such as Director of Marketing, New Business Development, and Senior Manager of Brand Innovation.4

  • Forrester Research: He also worked as an Associate Research Consultant at Forrester Research early in his career.

Professional Focus

Charles is deeply involved in leveraging consumer insights to drive brand marketing strategies. He emphasizes the importance of integrating data across teams to foster a consumer-centric approach, which has been instrumental in New Balance's success in the competitive footwear market.23

Public Engagements

Charles has participated in industry discussions, such as a conversation with Maker/Sights CEO Dan Leahy, where they explored how brands can adopt a consumer-obsessed culture using data-driven insights.2

Highlights

Aug 20 · jacksonlewis.com
Charles H. Wilson - Jackson Lewis
Sep 18 · The Drum
‘It Should Have Worked, But It Flatlined’: The Product Launch That ... - The Drum
‘It Should Have Worked, But It Flatlined’: The Product Launch That ... - The Drum
Mar 31 · Bloomberg
U.K. Gender Pay Gap Persists After Five Years Of Disclosure - Bloomberg
Jan 24 · makersights.com
A Conversation with New Balance: Building a consumer-obsessed ...
A Conversation with New Balance: Building a consumer-obsessed ...
Manager of product CI, Charles Wilson on the collaborative ...

Related Questions

What are Charles Wilson's key achievements at New Balance?
How did Charles Wilson's role evolve at New Balance?
What strategies did Charles Wilson implement at Dunkin' Brands?
What is Charles Wilson's educational background?
How has Charles Wilson's career impacted his approach to brand marketing?
Charles Wilson
Charles Wilson, photo 1
Charles Wilson, photo 2
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Location

Brookline, Massachusetts, United States