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Charlie Liang

VP Marketing at Kula

Charlie Liang is the Vice President of Marketing at Kula, a recruitment automation platform.4 He is a seasoned SaaS marketing expert with over a decade of experience in helping companies scale from $1 million to $100 million in annual recurring revenue (ARR) and beyond.2

Charlie's career highlights include:

  1. Currently serving as VP of Marketing at Kula since December 2022.1
  2. Previously worked as Head of Demand Generation at Lattice from January 2019 to May 2022, helping the company grow from Series A to a $3 billion valuation.1
  3. Held leadership positions at other tech companies such as Heap, Engagio, BigPanda, and Tintri.1

Charlie is known for his expertise in:

  • Demand generation and marketing strategy
  • Applying "poker math" and probabilistic thinking to marketing decisions2
  • Leveraging data to inform decisions and document processes for scalability2

He holds a BS from UC San Diego and has several certifications, including Marketo Certified Expert and Salesforce Certified Administrator.1 Charlie is also multilingual, with proficiency in Spanish and Chinese.1

Recently, Charlie has been focusing on personal development, including learning AI and Python, and pursuing an MBA.3

Highlights

Oct 25 · crustdata.com
Kula - Crustdata Company Profile, Funding and Growth
Scaling from $1M to $100M ARR: Lessons from a Tech Marketing VP
Scaling from $1M to $100M ARR: Lessons from a Tech Marketing VP

Related Questions

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Charlie Liang
Charlie Liang, photo 1
Charlie Liang, photo 2
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Location

Millbrae, California, United States