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Charlotte Cochrane

My purpose is to empower humans, teams and organizations to exponentially grow so they unlock their full potential

Charlotte Cochrane is a seasoned media and digital marketing executive with over 20 years of experience in the industry.1 She currently serves as the Global Chief Operating Officer (COO) of Rufus, a division of Initiative dedicated to the Amazon business, a position she has held since April 2023.1

Prior to her current role, Charlotte's career at Initiative included:

  • Executive, Head of Global Transformation for Rufus (January 2022 - July 2023)
  • Head of Digital - Partnerships and Platform Development - West Coast (September 2019 - December 2021)1

Before joining Initiative, Charlotte held several leadership positions at other prominent agencies:

  • EVP, Managing Partner, Digital at Horizon Media (November 2017 - July 2018)
  • SVP, Managing Director, Digital at Horizon Media (February 2013 - November 2017)
  • Director, Digital - Senior Partner at MindShare (April 2010 - February 2013)1

Charlotte is known for her expertise in digital strategy, thought leadership, and fostering innovation in the advertising industry.1 She has been a regular speaker at industry events such as OMMA, Videonomics, and iMedia.1 In 2018, she was promoted to Executive Vice President at Horizon Media, highlighting her leadership and contributions to the agency.2

Charlotte is also a Certified Professional and Life Coach, having graduated from Coaching Ways, a company accredited by the International Coaching Federation (ICF).1

Highlights

Oct 7 · comparably.com
Initiative Executive Team - Comparably
Initiative Executive Team - Comparably
Advertisers Stick With GumGum's AI Technology - Los Angeles ...
Mar 2 · adweek.com
Horizon Promotes 3 Women to Executive Vice President Amid ...
Horizon Promotes 3 Women to Executive Vice President Amid ...

Related Questions

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Charlotte Cochrane
Charlotte Cochrane, photo 1
Charlotte Cochrane, photo 2
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Location

Marina del Rey, California, United States