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Charlotte Hillestad

Charlotte Hillestad is the Head of Brand and Customer Experience at Storebrand, a leading Norwegian financial company founded in 1767 that focuses on insurance, pension, banking, and investments.12 In her role, she has been involved in overseeing the company's recent rebranding efforts, which included the development of a new visual identity to align with Storebrand's updated brand strategy.2

Hillestad played a key role in Storebrand's collaboration with Knowit Experience, a design agency that helped modernize the company's visual profile. This rebranding initiative encompassed:

  1. A redesigned logo that preserves brand equity while introducing new symbolism
  2. A fresh color palette that reinforces Storebrand's ownership of red
  3. A bespoke font designed for both large and small sizes
  4. Updated visual elements that reflect the company's focus on linking present financial decisions with future security12

The rebranding project, which Hillestad oversaw, was launched internally in December 2023 and began rolling out across digital platforms in 2024.2 The new visual identity has already garnered recognition, winning Red Dot Awards in the Corporate Design and Typefaces categories for 2024.13

Hillestad's LinkedIn profile confirms her position as Head of Brand at Storebrand, where she focuses on brand strategy.45

Highlights

Aug 24 · kom24.no
Storebrands nye identitet vinner Red Dot Awards - KOM24
Storebrands nye identitet vinner Red Dot Awards - KOM24
Investing in the future - Knowit Experience

Related Questions

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Charlotte Hillestad
Charlotte Hillestad, photo 1
Charlotte Hillestad, photo 2
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Location

Oslo, Oslo, Norway