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Charlotte Lecarpentier
Head of Marketing | Hospitality & Beauty | Europe
Charlotte Lecarpentier is the HEAD OF MARKETING at Ando Living, a company in the hospitality sector.2 She has over 15 years of marketing experience, specializing in the Beauty and Hospitality industries.2 Her expertise spans both global and local markets, including the USA, France, Portugal, and the Middle East.2
Professional Background
Charlotte's career has been focused on luxury and high-end markets. She has demonstrated involvement in various aspects of marketing and brand development:
- Hospitality: Her current role at Ando Living involves marketing for a collection of 700 properties.3
- Luxury and Sustainability: Charlotte has shown interest in responsible luxury, engaging with topics like balancing profit and responsibility in the fashion industry.1
- Event Participation: She has been involved in industry events, such as the Lisbon Insiders Awards.4
Skills and Expertise
Based on her professional history, Charlotte Lecarpentier appears to have expertise in:
- Global and local market strategies
- Luxury brand marketing
- Hospitality industry marketing
- Beauty industry marketing
- Digital marketing (as suggested by her involvement with digital platforms)
Charlotte Lecarpentier maintains an active professional presence on LinkedIn, regularly sharing insights and updates related to her work in the hospitality and luxury sectors.
Highlights
📢 I have been asked many times about the bridges i foresee between #Hospitality and #Beauty when it comes to #Marketing. To me, it is all about creating memorable brand universes ✍💫
It's about making people dream by immersing them in the brand's universe—going beyond the products and creating a lifestyle.
💄☘ Groupe Clarins is much more than efficient creams; Clarins is a lifestyle, it is about #plants power, #CSR, #heritage and #transmission of a French family and its commitments to #women 👩👧.
🏩 Same in #hospitality, it's not about a delightful hotel room, it is much more than this: it is about making a place come #alive, building a #community, and creating memorable 🙏 experiences that resonate all year long, beyond seasonality—a place where people want to return, and that they want to keep following throughout the year because it brings them something valuable, an emotion, a sense of well-being, a 'reason why.
Ando Living is much more than serviced apartments, it is about connecting with #travelers and locals alike, it is about understanding the history and feel the #vibe of the neighborhoods in which you stay in, feeling part of it and wanting to return.
👉💡I believe that for all marketers, the ultimate #goal is to achieve "situational awareness", meaning that your guests—whether hotel guests or beauty consumers—will remember you at the right moment. It's not just about guests knowing your brand; it's about them thinking of you when it's time to buy, it is about winning the mind. 💫
The marketing parallels between Hospitality and Beauty are numerous. ⏩ And in my next #post, I'll explore the many #luxury Beauty brands expanding into the Hospitality business. Stay tuned!
🇫🇷🌍 As the Paris 2024 Olympics open tonight and run until August 11, I wanted to take a closer look at the 63 French national #sponsors and particularly the 7 national #Premium sponsors, who will benefit from the 4 billion viewers worldwide, half of the global population!
💰The amounts invested to be part of the adventure are in line with the expected return: an average of 20M€ per national sponsor, up to an average of 90M€ for the 7 premium national partners: Accor, Groupe BPCE, Carrefour, EDF, LVMH, Orange and Sanofi . A 25% tax deduction will apply.
🏨In the #hospitality sector, Accor brings its #expertise to both the #athletes and the #media by providing, among other services, accommodation and concierge services.
LVMH explains: "LVMH's mission is to make people dream. That’s why we are partners."
#Marketing-wise, the major #advantages of being a sponsor are clear: worldwide visibility and business opportunities. ⏭️ Even before the Games begin, they benefit from the exclusive right to use and reproduce Olympic and Paralympic properties such as the Games' symbol (the rings), Olympic terms, mascots, and all graphic representations related to the Games. ⏭️ They also gain privileged access to the French Team athletes and the #Paris2024 ecosystem players.
Christian Dior Couture is organizing an exhibition of portraits of female athletes at Café Dior. CHAUMET is creating the trophies and Louis Vuitton designs the cases to hold them.
📈The expected Return on Investment?
Thanks to the growing popularity of the Games, ROI is primarily measured by the significant #visibility offered to sponsors. Circle Strategy estimates 464,000 broadcast hours (= 50 years!), compared to 367,000 for the Tokyo 2020 Games and 181,000 for the London 2012 Games. Massive!
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First, the 63 #sponsors benefit from this incredible public visibility centered around the values of #courage, #competition, and #achievement.
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They also enhance their employer brand internally, as 84% of employees say they are proud of their sponsoring company. LVMH received the Go for 30 Challenge Trophy, which aims to promote sports in the workplace and encourage employees to maintain regular physical activity.
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And of course, sponsors strengthen their relationships with #public #authorities.
Enjoy the Games, everyone! And I look forward to 2028 in #LosAngeles!
Olympics Schedule: https://lnkd.in/dk8EzHjS
Accor AI: https://lnkd.in/dWucq-g3
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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