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Charlotte Otter

VP, Head of Executive & Employee Communications at SAP, Medinge member

Charlotte Otter is a skilled strategic communications manager with a focus on providing leadership and consulting services to very senior executives in the IT industry. Her expertise includes crisis communications, reputation management, storytelling, stakeholder management, and employee communications. She excels in managing large global teams, budgets, and strategic planning. In addition to her work in communications, Charlotte is a published author with two crime fiction novels in the market.

Highlights

Sep 9 · linkedin

Executive: ‘I don’t know what my communicators do all day.’

Also executive: 'I want our communications to be strategic.'

There are two parts to the relationship between a CEO and their communicators: the what and the how.

The how is how much time you invest in building the relationship with your head of comms and their team, how much time you spend with them, if you care about the reporting line (it should be to you), and if you invite them to be in the room when you are making business decisions.

If you don't know what your communicators are doing, then you are neglecting the how. And this means your communicators are probably doing tactical not strategic work (the what). They are filling the gap you have left open.

💡 Ignore your communicators completely, get tactics only. 💡 Spend time with them, get strategic comms. 💡 Spend time with them and listen, you'll get strategic comms and reputation management.

It's as simple as that.

Jun 18 · linkedin

There is no shame in a non-linear career. It can be surprisingly creative.

Great insight from one of my interviewees. She stepped down from a manager role to an individual contributor job when her children were small because she wanted to learn something new.

Working in an extremely hierarchical organisation where side or downwards steps were unheard of, she was actively discouraged from doing so (she was told her career would never recover) but she forged ahead with her plan.

In three years in the ‘lower’ role, she introduced innovation that quadrupled the revenue of that part of the business.

From there, she was catapulted into a global sales manager position, responsible for a large team bringing in multi-million pound revenue.

Non-linear career steps even if - or perhaps because - they befuddle the hierarchy, can supercharge career growth.

Maybe the career ladder is a myth and busting a hierarchy that keeps us straining for the hard-to-attain is the real future of work.

Have you ever had a wildly generative side-step that changed your career?


Follow me as I share insights from writing my book We Need New Leaders, due out from Practical Inspiration Publishing in early 2025.

Charlotte Otter
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Location

Frankfurt Rhine-Main Metropolitan Area