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Charlotte Woodward

In a competitive lead landscape, I blend creative methods with tried & true marketing strategy to generate growth.

Charlotte Woodward is an experienced marketing professional with a background in demand generation and brand building, specializing in lead generation and growth strategies.

She graduated from the College of Charleston with a Bachelor of Arts in Communication Studies and has a strong foundation in marketing and communication.

With over 5 years of experience at Blackbaud, Charlotte honed her skills in demand generation marketing before moving on to manage marketing at a startup software company, where she established processes for content creation and funnel optimization.

Currently, she serves as the Senior Marketing Manager for Demand Generation at BoomTown, a leading real estate platform, focusing on lead generation, CRM technology, and real estate website automation to drive business success.

Charlotte's expertise includes lead generation & growth, brand building, funnel conversion optimization, B2B and B2C marketing strategies, strategic partnerships, event logistics, data influence, budgeting & planning, marketing automation with tools like HubSpot, Pardot, and Marketo, as well as Salesforce integration.

Her diverse professional background includes roles such as Director of Special Interests at Charleston AMA, Manager of Marketing at Vision2 Systems, and various marketing positions at Blackbaud.

She is known for her ability to blend creative methods with established marketing techniques to drive demand and business growth, making her a valuable asset in the competitive marketing landscape.

Charlotte Woodward
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Location

Charleston, South Carolina