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Charmaine To
Brand Manager, Sherwood Hockey at Canadian Tire Corporation
Charmaine To is the Brand Manager for Sherwood Hockey at Canadian Tire Corporation, a position she has held since January 2022. She has a diverse background in brand management, project management, and developing partnerships for growth. Charmaine is known for her collaborative spirit and problem-solving skills, emphasizing creativity and innovation in her work.
Her career at Canadian Tire began in 2014, where she has progressed through various roles, including Associate Brand Manager and Senior Consultant in Strategic Initiatives. Charmaine's educational background includes a Bachelor of Arts in Philosophy and Psychology from The University of Western Ontario, along with a Certificate in Brand Management from the University of Toronto.
In addition to her professional experience, Charmaine is passionate about brand building, digital strategy, diversity and inclusion, and mentoring. She is also recognized for her strong communication skills and ability to manage multiple priorities effectively.1
Highlights
SPATULA Foods on Dragon's Den 🐉🔥
Last night, I got to watch my good friends Shela Kwong, Ian Weng & Wallace Wong absolutely CRUSH their Dragons' Den Canada pitch. So incredibly proud of these 3 for starting their own business during a pandemic and seeing the strides and success it’s made today. SPATULA Foods is a flash frozen meal company that could easily be prepared at home (under 10min!) and tastes like restaurant quality meals—you’d never guess it was from frozen!
Now I’m turning this into a Shela HIGHLIGHT POST. I don’t know anyone who works harder than Shela. We’ve been friends since high school and once she sets her mind and heart on something, she hustles to make her dreams a reality. From completing her MBA while having a full time job, while still making time for family and friends; to supporting her husband Ian’s MBA journey through a global pandemic; to building SPATULA while pregnant, then on maternity leave, and now raising the cutest food-loving toddler. She. Does. It. All. Words can’t describe how inspiring and happy I am seeing you thrive, and all your hard work behind the scenes paying off.
Can’t wait to see how the next part of your journey unfolds.
Catch the episode on CBC Gem if you missed it! 🧹🐉👀
https://lnkd.in/gQGUQ-nA
https://lnkd.in/gGm_Gt9B
#flashfrozen #dragonsden #spatulafoods #smallbusiness #brandmarketing #startup
A LEGEND IS BORN.…
It’s launch day! Sherwood REKKER Legend…this launch is extra special to me, as it’s the first line up that I helped create as the Brand Manager of Sherwood. Besides being the best looking hockey stick I’ve ever seen, it’s the story behind the design, the attention to detail, and the intention behind every mark and placement that makes this stick so rich and beautifully crafted.
The idea is around double entendres:
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Being a “Legend” in sports means you’re the GOAT; you’ve made it to the top of that mountain after putting in blood, sweat and tears; you’re what kids want to be when they grow up.
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The path to becoming a Legend isn’t always easy and there’s no straight path to get there. Sometimes, you almost wish there was a map to help guide you there. Well, what’s that on the bottom left corner of a map you say? Why, isn’t it a…legend?
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We fused the markings on a map’s legend, along with topographic lines found on maps to literally and figuratively carve out the path to Legend status.
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Inspired by nature, the markings on the stick highlight our stick’s technology and innovation. The topographic lines are actually the map of Sherbrooke, QC—our birthplace.
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There’s little Easter eggs sprinkled throughout the design aesthetic that tell the greater story.
I’m so proud of the collective team for bringing this product line up to life in such an artistic and unique way. Being able to launch REKKER Legend with Saroya Tinker, Alex DeBrincat, and our newest athlete partner, Connor Bedard is just the icing on top [of the mountain]. Excited to see the Legend story grow, along with Sherwood’s newest and youngest fan as this brand’s journey progresses upwards.
https://lnkd.in/giCtB8g8
#shapeyourpath #forgeyourlegacy #sherwoodhockey #womeninsport #hockey #nhl #legendgrows #doyou #brandmarketing #storytelling #canadiantire
