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Charryse Bigger

Mom of 3, PNWer, Sales Geek. Helping Sales Leaders optimize performance & win what's in pipeline.

Charryse Bigger is an Enterprise Account Executive at Challenger, a company specializing in sales transformation and training programs.1 She is known for her expertise in sales strategies, change management, and coaching. Charryse describes herself as a "Mom of 3, PNWer, Sales Geek" who helps Sales Leaders optimize performance and win what's in their pipeline.23

In her role at Challenger, Charryse provides insights on:

  1. Overcoming resistance to change and embedding the Challenger mindset in organizations.1
  2. Strategies for growing existing accounts and improving customer relationships.1
  3. Building and delivering effective Reframes within the Commercial Insight choreography.4

Charryse is recognized for her ability to provide practical guidance and honest feedback. She is described as "more than an expert consultant" but also "a coach and accountability partner that cuts through the noise".6

As of February 2025, Charryse continues to be active in sharing insights about sales strategies and industry trends through her LinkedIn profile.5

Highlights

May 29 · linkedin

Is Challenger still relevant today...an interesting conversation had at Gartner CSO last week in Vegas. I say yes, because ultimately it's human psychology and until robots buy everything, it works. I much prefer social proof though. 😍

This past Super Bowl, Airbnb put out a pretty dang fantastic commercial. One they have followed up with multiple variations that near perfectly follow Challenger Choreography. https://lnkd.in/gXGwYY9t. Additional variations in the comments.

Airbnb, mad props to your marketing team and huge thank you to Bryan Gunst for noticing it!

Let's break the choreography down.

Warmer: Picture of a hotel door with a do not disturb sign Reframe: Voiceover: "When you share a hotel room with your kid you also share a bedtime with your kid." Rational Drowning: Whole family puts on matching pj onesies for bed, really bright light outside. Emotional Drowning: Parents lying wide awake in a dimly lit hotel room with a kid sleeping between them. New Way: Hotel room morphs into a small house with the Eiffel Tower in the background, the voiceover says "If you get an Airbnb, you get to pick your own bedtime." Cue the fireworks over the tower! Our Solution: Here is the pure brilliance of the commercial. The end screen says "Some trips are better in a Airbnb." Not all. Some.

That "Some" is the most powerful part of the entire thing. It leaves a very specific use case in your mind where you will 100% think of Airbnb for your next big family trip. The new commercials handle friend trips too!

This commercial got major props from the ad reviewers because it was not only incredibly well done visually, but also very effective messaging. So back to the original question, is Challenger relevant today? This tells me absolutely yes.

May 9 · linkedin

Does your CEO send you a Mother’s Day gift? Andee Harris you rock. Thank you! Yesterday was hard. My kids were hard. Thank you for the appreciation.

Related Questions

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Charryse Bigger
Charryse Bigger, photo 1
Charryse Bigger, photo 2
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Location

Portland, Oregon, United States