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Chelsea Perino
Future of Work Specialist & Marketing Leader
Chelsea Perino is an accomplished professional currently serving as an Independent Board Director at TALK Hong Kong. She has a diverse background in marketing and communications, specializing in workplace culture and brand strategy.
Education and Early Career
Chelsea holds a Master's degree in Public and Organizational Relations, focusing on digital communications strategy. She also has an undergraduate degree in Anthropology and Linguistics from New York University (NYU). Her career began with a significant experience in Cape Town, South Africa, where she managed marketing for an experiential startup. This was followed by roles in New York and Seoul, where she led digital strategy for a global mobile communications brand.12
Current Role
As the Managing Director of Global Marketing & Communications at The Executive Centre, Chelsea oversees marketing for a leading premium flexible workspace provider in Asia. Her work emphasizes the importance of organizational culture and aims to enhance team morale and productivity through effective workspace experiences.2
Expertise and Advocacy
Chelsea is recognized for her expertise in 360-degree brand strategy and digital communications. She is passionate about how spatial design influences employee satisfaction and productivity. Additionally, she is an advocate for women empowerment and has engaged in various speaking engagements, including TEDx talks, where she shares her insights on workplace dynamics and branding.12
Professional Involvement
In addition to her role at TALK Hong Kong, Chelsea is actively involved in various professional communities, serving on advisory boards and contributing to discussions on the future of work and marketing strategies. Her extensive experience spans multiple industries, including healthcare, consumer goods, and lifestyle brands.12
Highlights
You know what? I hesitated when I thought about this post. WOW. That was a surprise to me. As someone that constantly advocates for #womenempowerment and #confidence, the fact that I felt uncomfortable sharing what I think is a super positive message made me take a step back and really think, WHY are we still here?!?
As many you know, I’ve been lucky enough to support the integration of LUÜNA | B Corp™ into many of The Executive Centre centres in our network, including at our HQ here in #HongKong.
When it comes to period planning, I’m usually pretty prepared, but yesterday was one of those inevitable days when that joyous week arrived a few days early. And I was at my office without any products.
And do you know how RELIEVED 😌 I felt knowing that I could just go to our women’s restroom and take care of that totally normal thing that affects 50 percent of the population in two seconds? Very, very, relieved. Not only because there are no convenient stores near our office to buy period products, but because it literally didn’t impact my day at all.
My first thought (after phew 😰) was oh what a great moment to share, because I’m so proud that our company supports its women employees this way.
Now this morning …. I hesitated. Is this appropriate? Is it relevant. Maybe it’s not information I want to share openly. And then I got annoyed with myself.
Women’s health is NOT a taboo. If I can’t be confident to speak openly about these NORMAL health experiences … well we have a problem because I am outspoken already.
So, here’s my very short story that served as a great reminder that we need to constantly encourage open conversations about women’s health, including period care.
Here’s a huge thanks to Olivia Cotes-James Maaike Steinebach Inès Gafsi and everyone else that’s striving to make this more accessible.
#womenshealth #dei #esg #periodpower
Interested in expanding your board experience and donate your time to a really important cause?
TALK hong kong is actively seeking an experienced individual to join our Board of Directors. As we continue our work to prevent child sexual abuse, we are recruiting a Fundraising focused Board member at this exciting time of growth and strategic development.
If you are passionate about protecting children and making a lasting impact in our community, we invite you to be part of our mission. Happy to have a chat if you are interested and want to know more!
Learn more here: https://lnkd.in/d7EdvzXr
CC: Taura Edgar Trish Meecham
