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Chema González-Soto

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Professional Background

Chema González-Soto is a dynamic professional with a robust background in business management and law, underscoring his versatile expertise in the commercial landscape. As the founder of Alterschool, he has significantly contributed to the education sector, focusing on innovative approaches in vacation rental management. His career journey has been marked by key leadership roles, including serving as CEO and Co-Founder at Alterhome.es, where he played a vital role in revolutionizing the vacation rental market in Spain. Chema's experience as Managing Partner at Black Unicorn Investments has further enriched his understanding of financial management, investment strategies, and operational excellence in the ever-evolving tourism and real estate industries.

With experience as an Associate Professor at Universidad CEU San Pablo, Chema has also been dedicated to sharing his knowledge with future leaders. His rich background in academia complements his professional endeavors, as he is adept at translating complex business principles into actionable insights for his students and colleagues alike.

Education and Achievements

Chema González-Soto's educational journey is impressive, reflecting a commitment to lifelong learning and professional development. He earned a Business Management Degree and a Law Degree from Universidad San Pablo-CEU, an institution known for its emphasis on delivering a high-caliber education that prepares students for the complexities of the business world.

Continuing his education, Chema pursued an Entrepreneurship & Management Master's Degree at Pontificia Universidad Católica Argentina, where he honed his skills in developing innovative business models and effective management strategies. He further expanded his international business acumen by obtaining a Master's Degree in International Law & Commerce from Växjö universitet, providing him with a comprehensive view of global commerce and trade regulations.

His focus on the booming vacation rental market led him to study at Alterschool, where he completed courses in Emprendetur Tech, Vacation Rental Growth, and Revenue for Pros. These specialized studies equipped Chema with the insights needed to navigate and excel in the competitive tourism sector successfully.

Achievements

Throughout his impressive career, Chema has been recognized for making a meaningful impact in various sectors. As a founder of Alterschool, he has not only created a thriving educational platform but has also positioned himself as a thought leader in vacation rental management. His strategic vision and diligence led to the establishment of Alterhome.es, which has become a reputable entity within the vacation rental space.

His tenure as a Presidente at Asotur reflects his passion for fostering growth in the tourism industry. He has also served as Project Manager at Royal Bank of Scotland, gaining valuable experience in corporate finance and project execution, and as Director of Business Development at Alterkeys.com, showcasing his proficiency in scaling operations and enhancing business outreach.

Prior to these roles, Chema was a Senior Business Analyst at Santander UK Corporate Banking, where he developed analytical skills crucial for assessing market trends and financial performance. His work as a shareholder at BeMate.com demonstrates his investment acumen and belief in innovation within the market.

In summary, Chema González-Soto is a well-rounded professional whose broad knowledge and experience across business management, law, and tourism set him apart in a competitive landscape. His commitment to education, coupled with his entrepreneurial spirit, continues to be a driving force behind his endeavors.

title

Professional Background, Education and Achievements, Achievements

Highlights

Apr 29 · linkedin

Remax entra en el accionariado de Alterhome.es.

Soy un enamorado de tener socios industriales en tu empresa. Si estamos alineados, el tiempo, recursos y dolores de cabeza que te pueden ahorrar es inigualable (y mucho más importante que el dinero).

Para explicar qué hemos conseguido, imagina que creas software y Microsoft (España en este caso) invierte en tu startup. Pues eso, pero en el mundo inmobiliario y de Franquicias, es lo que acabamos de conseguir.

REMAX entra como accionista de Alterhome. Una "tonta" frase, y qué fácil parece... Contar con la compañía que más agentes inmobiliarios tiene del mundo, (+2.000 sólo en España), es una clara señal de que estamos en el camino correcto. Pero fácil, ni ha sido ni lo va a ser.

Me flipa copiar lo que funciona y no inventar la rueda; lamentablemente no hemos podido aprovechar el camino abierto por otros, porque no había ningún camino, ya que este modelo de negocio, hasta nuestra llegada, no existía...Más de 4 años de intensa investigación, de prueba y error constantes, y +3.000.000€ invertidos, nos han permitido crear nuestro Vacation Rental Speedy System, que permite asociarnos con cualquier inmobiliaria y montar, juntos, desde 0, su propio negocio de alquiler vacacional, creando así la 1ª Franquicia de alquiler vacacional del mundo.

Por qué la entrada de Remax en nuestro capital puede ser un punto de inflexión para la industria?

Porque además de ser la mayor inmobiliaria del mundo (cotizada en USA), su entrada nos va a permitir co-crear, junto a ellos, quienes más saben de intermediación inmobiliaria, la solución por la que nacimos. Juntos, sentados con nuestro "cliente" para darles realmente lo que necesiten, como lo necesiten. Elevando el nivel de servicios que recibirán viajeros y propietarios en cada mercado.

Además, nos facilitará la penetración en su red para abrir nuevos destinos mucho más rápido, (así como aprender de quienes llevan franquiciando +30 años!)

Gracias @Carlos Molina de @5dias por recoger la noticia aquí: https://lnkd.in/eNGHwKX7

Desde México estamos cocinando más cositas. Mientras, si quieres saber más sobre esta operación, te dejo parte de la entrevista que hicimos a Javier Sierra, presidente de Remax España, sobre por qué entrar en el accionario de Alterhome: https://shorturl.at/ovKR6

Related Questions

How did Chema González-Soto's education at Universidad San Pablo-CEU influence his entrepreneurial journey?
In what ways has Chema González-Soto contributed to the development of the vacation rental industry through Alterschool?
What are the key skills that Chema González-Soto developed while working as a Senior Business Analyst at Santander UK?
How does Chema González-Soto integrate his legal expertise into his business ventures?
What innovative strategies has Chema González-Soto implemented in his role as CEO & Co-Founder at Alterhome.es?
Chema González-Soto
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Location

Madrid, Community of Madrid, Spain