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Cherif Massoud
Founder and CEO @ BASMA.com | Redefining dental care I MBA, Operations, Strategic Thinking
Cherif Massoud is a dynamic and visionary leader with extensive experience in orthodontics and business.1 He is the Founder and CEO of BASMA.com, a company that specializes in dental aligners and innovative orthodontic solutions.2
Professional Experience
Cherif Massoud has been serving as the CEO of BASMA.com since December 2020.1 In this role, he:
- Leads a multinational team of 50 professionals
- Implemented successful go-to-market strategies, expanding into six new markets
- Achieved 300% year-over-year sales growth
- Secured three rounds of investment from various sources
- Steered the company towards profitability since March 20231
Prior to BASMA.com, Cherif founded and led Crystalign from June 2016 to August 2020, a 3D printing venture for dental aligners that revolutionized dental care in Lebanon and Saudi Arabia.1
Educational Background
Cherif Massoud has an impressive educational background, including:
- Executive MBA from London Business School
- Entrepreneurship degree from Massachusetts Institute of Technology
- Diplome d'Etudes Superieures Specialisees in Orthodontics from Saint Joseph University of Beirut
- Residency in Orthodontics and Dentofacial Orthopedics from American University of Beirut
- Doctor of Dental Surgery from Saint Joseph University of Beirut2
Career Highlights
- Over 12 years of experience in the orthodontic industry2
- Founded Massoud Orthospace in 2008, which became a leading orthodontic practice in the Middle East2
- Lecturer of Human Anatomy at Saint Joseph University of Beirut from May 2012 to August 20201
- Known for pioneering digital orthodontics and leveraging 3D printing technology in the dental industry12
Cherif Massoud's leadership at BASMA.com focuses on equipping dentists and orthodontists with cutting-edge tools, aiming to make dental care more accessible and efficient.4 His vision and expertise have positioned him as a key figure in revolutionizing the dental care industry through technology and innovation.3
Highlights
I am grateful to Uday Singh and 🎢 Ben Fletcher 🎢 for the invitation to the fantastic Fast Growth Icons event at Claridge's in London.
The venue was alive with a diverse group of innovative founders and CEOs.
The level of discourse was both challenging and immensely rewarding. Not only did I enjoy enriching conversations but also formed new friendships with incredible individuals like Dr Anas Nader Christian Gabriel Ranjan Singh Diane Young Sabrina Del Prete Luc Arama Marko Dobroschelski and David Bäckström.
Among the enlightening talks, a few stood out distinctly: "Leading in Uncertain Times: The Wartime CEO" by Rishi Khosla of OakNorth, emphasized the perennial challenges of business and the virtues of frugality and building strong fundamentals regardless of trends. "Challenging the Conventional Wisdom" by Tessa Clarke from Olio • Share More, Waste Less, which reinforced the value of trusting founders' insights and instincts. "Life After the Exit" by Alessandro Petazzi from Musement, provided a firsthand account of a well-negotiated exit that benefited all stakeholders, executed under intense pressure.
These 2 days left me both humbled and energized. At BASMA.com, we remain committed to transforming dental care and the orthodontic industry by integrating AI and adopting a hybrid treatment approach. This event has reaffirmed our direction and spurred us to continue innovating and pushing boundaries.
Reflecting on International Women's Day, it's clear that Basma's journey towards board diversity is just beginning. Our current all-male board is a stark reminder of the work ahead. By next IWD, I'm determined to celebrate a milestone: gender equality within our leadership.
I'm extending an invitation to the formidable women leaders and accomplished entrepreneurs in my network, particularly those who've navigated the nuances of healthcare or consumer sectors in the GCC. Your vision and expertise are the missing pieces in our puzzle.
Feeling intrigued? Let's start a conversation that could redefine our tomorrow.
#InternationalWomensDay #Basma #LeadTheChange
