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Cheryl Guerin

EVP, North America Marketing and Communications at MasterCard

Cheryl Guerin is currently the Executive Vice President of Global Brand Strategy & Innovation at Mastercard.3 She has held several leadership positions within the company since joining in 2000.13 Her career at Mastercard includes:

  1. EVP, Global Brand Strategy & Innovation (January 2022 - Present)3
  2. EVP, North America Marketing and Communications (May 2018 - January 2022)3
  3. EVP, Global Credit Products (April 2017 - May 2018)3
  4. EVP, Group Executive Global Products & Solutions, US Markets (October 2014 - April 2017)3

In her current role, Guerin is responsible for brand strategy, advertising, media, digital marketing, and research for Mastercard, which is recognized as a top 10 global brand.3 She leads the overall stewardship and activation of the global Mastercard brand, including the evolution of the "priceless" advertising campaign.2

Guerin has launched several successful marketing innovations and platforms, including the True Name card feature, which won a Cannes Lion Grand Prix in 2021, and the Strivers Small Business initiative.2 She has been recognized in the industry, including being named to Brand Innovators 2021 Top 100 Women in Brand Marketing list and receiving the Women in Payments "Change Agent" Award.2

Before joining Mastercard, Guerin worked in advertising agencies, managing campaigns for clients such as Avis, American Home Products, and Samsung.1 She holds a Bachelor of Business Administration from Pace University's Lubin School of Business.13

Highlights

May 13 · Campaign US
It's time for Programmatic 3.0, a new system built on transparency - Campaign US
It's time for Programmatic 3.0, a new system built on transparency - Campaign US
Apr 29 · beet.tv
Mastercard's Cheryl Guerin: Blending Content with Commerce for ...
Apr 29 · BeetTV
Mastercard's Cheryl Guerin: Blending Content with Commerce for Impactful Engagement – Beet.TV - BeetTV
Mastercard's Cheryl Guerin: Blending Content with Commerce for Impactful Engagement – Beet.TV - Beet
Mar 22 · chiefmarketer.com
Mastercard's EVP of Brand Strategy and Innovation on Artist ...

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Cheryl Guerin
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Location

Cortlandt Manor, New York, United States