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Cheryl Nuttall

Sr. Director, Enterprise Strategy - Loyalty

Cheryl Nuttall is a seasoned professional with over 25 years of experience, 20 of which were spent as a senior executive focusing on designing, implementing, and managing corporate engagement, incentive, and loyalty platforms worldwide.

In 1996, Cheryl Nuttall established Incentec Solutions, a company renowned for its technology strategy, client systems integration, and solution deployment with associated support services. Under her leadership, Incentec Solutions introduced Aspire®, a SaaS-based incentive rules engine, which revolutionized tailored client solutions to incentivize and engage employees, distribution partners, and resellers globally.

Cheryl's entrepreneurial endeavors led to the acquisition of Incentec Solutions by Blackhawk Network in 2014, which laid the foundation for the creation of a new division, Hawk Incentives. This division aimed to leverage Blackhawk's leadership in the prepaid market and expand incentive and recognition solutions on a global scale.

Cheryl Nuttall's key qualities include vision, thought leadership, strategic acumen, business development skills, product innovation, and a strong sales background, all underpinned by an unwavering commitment to client success.

As a visionary leader, Cheryl possesses industry expertise that enables her to develop and execute strategies for bringing new products and solutions to the market, catering to the complex and evolving needs of clients and industries.

She is known for her innovative approach, collaborating closely with clients to solve business challenges by combining technology and processes to enhance engagement and drive business growth.

Cheryl Nuttall excels as an integration expert, bridging the gap between clients and third-party systems to ensure seamless access, robust audit-level reporting, and regulatory compliance.

Throughout her career, Cheryl has held notable positions including Sr. Director of Enterprise Strategy at FIS, VP of Product and Solutions at Blackhawk Engagement Solutions (Hawk Incentives), and the Founder, President, and CEO of Incentec Solutions, Inc. Her earlier roles include serving as a Business Analyst at MicroAge and CVS Health.

Cheryl Nuttall
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Location

Queen Creek, Arizona, United States