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Cheryl Policastro

Brand and Strategic Commerce Specialist l CSO l Team Builder l Compassionate Leader

Cheryl Policastro is the Vice President and Head of Strategic Marketing and Communications at Market Performance Group, a role she assumed in February 2024. She is based in the New York City Metropolitan Area and has a robust professional network, boasting over 500 connections on LinkedIn.12

Prior to her current position, Cheryl has held various roles that have contributed to her expertise in strategic marketing and communications. Her background includes significant experience in leadership and strategy development within the marketing sector.23

Highlights

Mar 9 · linkedin

Happy International Women’s Day!

No better way to recognize it than time with my amazing sister and mom, both super smart, independent and strong women! Grateful for my remarkable grandmother, who was a great role model and set us all down the right path. 🙏🏻

For much of my career I was a single mom, so I’m also grateful for the many women who inspired me along the way and all of the supportive men and women who gave me courage, opportunities and the ability to find the right balance.

Cheers to each of us finding ways to do the same for others!

Mar 6 · linkedin

Truly love having moments of inspiration like I had yesterday, as a Final Round juror for the effie Awards. Interesting discussions with industry peers and always wonderful to have opportunity to recognize great work!

Marketers are remarkably agile and it’s very promising to see how brands are stepping up to meet the latest challenges and craft new ways of creating connections. 🌟

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Cheryl Policastro
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Location

New York City Metropolitan Area