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Chetan Chhugani
Specialist, Customer Insight Platform at Sobeys
Professional Background
Chetan Chhugani is a seasoned professional with over 7 years of experience in customer and retail analytics, proving himself as a valuable asset in the field of marketing metrics within the retail industry. A Canadian citizen, Chetan's robust knowledge and skill set have led him to work with well-known organizations, where he has played crucial roles in driving customer insights and enhancing overall marketing strategies.
Currently a Specialist in Customer Insight Platform at Sobeys, Chetan's wealth of experience has allowed him to understand the intricacies of customer data analysis and segmentation, customer behavior tracking, and market intelligence. Before his current role, he served as a Senior Marketing Analyst at Sobeys, where his analytical eye helped craft strategies that improved customer experiences and loyalty analytics. His previous experience as an Analyst Consultant in Market Analysis and Intelligence at Bell further solidifies his expertise in the domain of customer analytics, highlighting his continuous commitment to excellence.
Education and Achievements
Chetan's educational background establishes him as a well-rounded and knowledgeable professional. He holds a Master of Science in Computer Science from the prestigious University of Mumbai, which provides him with a strong theoretical foundation complemented by an in-depth understanding of computational systems and methodologies relevant to data analysis.
Additionally, Chetan has enhanced his skills in analytics through a Certificate in Business Analytics from HBX - Harvard Business School. This rigorous program equipped him with the cutting-edge knowledge and practical skills necessary for today's analytics landscape, particularly in the field of retail. He has also completed both basic and advanced courses in SAS (Statistical Analytical Software) at Metro College of Technology in Toronto, honing his abilities to work with complex data sets and offer insights that create actionable strategies.
Notable Skills
Chetan's expertise spans a variety of essential areas within customer analytics. He is particularly skilled at creating compelling narratives from data, emphasizing the importance of translating numbers into understandable stories that inform business decisions. His proficiency extends to:
- Customer Segmentations
- Customer Behaviour Analysis and Tracking
- Customer Experience and Market Intelligence
- Competition Analysis and Targeting
- Loyalty Analytics and Post Campaign Analysis
- Email and Direct Mail Marketing
- Social Listening and Brand Marketing
- Google Analytics and ROI analysis
Moreover, Chetan is adept at utilizing various tools essential for data analytics, including the SAS suite of products, Tableau, Google Analytics, and a comprehensive understanding of data mining languages. His experience with MS Project, MS SQL, Advanced Excel, and PowerPoint, alongside various third-party and agency-related tools, makes him highly versatile and efficient.
Current Trends and Technologies
Chetan prides himself on being well-informed about current and upcoming technologies and trends in customer tracking and targeting in the retail landscape. This awareness not only enables him to stay ahead of the curve in analytics but also empowers his teams to adapt to new technologies that can foster improved customer relations and business growth.
By combining his education, experience, and passion for customer insights, Chetan Chhugani continues to be an innovative force in retail analytics, providing actionable insights that lead to improved customer satisfaction and engagement. His journey from a corporate trainer and consultant for enterprise-level application development to a specialist in customer insight highlights his versatility and commitment to lifelong learning and professional development.
