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Chip Lim

Senior Product Designer at Grab - Ex-Intuit, IBM, Fave Group

Professional Background

Chip Dong Lim is a dynamic and accomplished Senior Product Designer with over seven years of experience in leading design strategies that bridge the gap between technology and user-centric solutions. Currently, he is a pivotal member of the Grab Fulfilment team, where he plays a crucial role in ensuring that driver-partners are seamlessly connected to customers through a fast, reliable, and cost-efficient platform. His journey in the design field has led him to work with a variety of startups and established corporations that have made significant strides in their industries, including TradeGecko, IBM Design Austin, Fave Group, and currently Grab, which is recognized as a Southeast Asia decacorn.

Throughout his professional career, Chip has demonstrated an impressive ability to harness design as a powerful tool for communication and efficiency. His tenure at TradeGecko stands out, especially following its acquisition by Intuit for $80 million, underscoring the value he brings to organizations. Similarly, during his time with Fave Group, which was acquired by Pine Labs India for $45 million, he contributed to significant product design enhancements that facilitated growth and customer satisfaction in competitive markets.

Education and Achievements

Chip's educational background provides a solid foundation for his career in product design. He studied Bachelor of Design (BDes) with a focus on Interaction Design (IxD) at the prestigious University of Washington, where he honed his skills and developed a keen eye for user experience and interface design. Earlier, he completed a College Prep Course, focusing on Computer Science at the Universiti Tenaga Nasional, which further equipped him with essential technical knowledge relevant to his design career.

In addition to his professional exploits, Chip is particularly dedicated to enhancing human-centered approaches within the healthcare sector. His pursuit of this passion began during his studies, specifically through a Healthcare Design class. It was here that he created a groundbreaking Allergy Alert System for Kids, which earned accolades at both the AIGA (re)design Seattle and the UX Awards in New York in 2015.

Moreover, he co-founded CarinMED, a forward-thinking medical SaaS that is a mobile-first management platform tailored for mobile clinics, home care, and nursing homes/aged care facilities in Malaysia. Chip's dedication to addressing the pressing challenges posed by an aging population is evident in his innovative solutions that prioritize the needs and experiences of users within the healthcare ecosystem.

Alongside his entrepreneurial ventures, Chip's contributions to healthcare research are noteworthy as well. He collaborated closely with the University of Malaya medical research team, co-authoring a significant paper titled "A systematic and user-centered approach to developing a web-based mobile health intervention (ScreenMen) to increase uptake of evidence-based health screening in men." This research emphasizes the importance of user-centered design in advancing healthcare technology and improving public health outcomes.

Furthermore, his commitment to knowledge sharing is highlighted by his presentation at the ACHSM Asia-Pacific Health Leadership Congress in Gold Coast, Australia, where he addressed an audience of healthcare leaders and managers on the topic, "Why Design Prototyping: Efficient & effective way to develop patient-centered ICT-based intervention tools." This presentation showcases his thought leadership and dedication to not only advancing his own skills but also nurturing those of others within the industry.

Achievements

In addition to his individual successes, Chip has actively participated in mentoring roles at various hackathons, guiding aspiring designers and innovators as they explore their potential in product design and development. He recognizes the importance of fostering a collaborative community and believes that sharing his knowledge and experiences can inspire the next generation of designers and entrepreneurs.

Chip's portfolio, available at madebychip.com, serves as a testament to his diverse experiences and innovative designs. Featuring a range of projects that highlight his expertise in user interface and experience design, the portfolio is a reflection of his commitment to excellence and his tumultuous journey toward becoming a leader in the design industry. Chip is also active on Twitter, where he shares insights and connects with the design community under the handle @lcdvirgo.

In summary, Chip Dong Lim's career is marked by his unwavering focus on human-centered design, particularly within the healthcare sector, alongside a successful track record in product design for leading firms. His achievements in design and mentorship not only distinguish him as a talented designer but also underline his commitment to improv

Highlights

Jun 23 · linkedin

My heart goes out to all my fellow Grabbers who have been impacted by the recent layoffs.

By no means are the layoffs an indication of poor performance. In fact, I have worked closely with many of my colleagues who are affected, and they are talented and amazing creatives, builders, and makers.

Over the past two days, some kind friends have reached out and shared open job roles with me, which I have shared with my impacted colleagues. To speed things up and leverage this helpful network, I am compiling a list of open roles.

To my connections on LinkedIn, If you are hiring or know of anyone who is, I would appreciate your help in submitting any available opportunities for product managers, backend/full-stack software engineers, QA specialists, designers, illustrators, and design researchers. This is a great time to bring on talented individuals.

Thank you 💚

https://lnkd.in/ghpiDjct

Feb 22 · linkedin

Sometimes the reason for a less-than-ideal app experience can be as simple as a designer not doing a great job or a poor design handover, which leads to the ideal app experience not being properly implemented.

However, sometimes things are not so simple. You may have done a great job paying attention to details and collaborating with engineers during the handover process. Yet, when the app is in production, the user experience breaks down. Why is that?

• Overlapping products: When you first rolled out the product, it served your users well. However, over time, other teams may have added features on top of yours, creating an incoherent and less-than-ideal experience that you and your team may not be aware of.

• Conflicting needs: Say you design a great website that provides centralized information to readers. The marketing team may want to add a popup to subscribe to a newsletter or upsell users before they leave, while the business team may want to add a paywall for monetization purposes. The support team could also want to add a chat widget to ensure visitors get their questions answered because they are potential customers. These teams may compete for the attention of a single person.

• Running experiments: The growth team or product manager may want to conduct an A/B test to improve conversion rates. This may cause changes to the content, such as images and messaging, that deviate from the original intended experience.

Every member of the team is responsible for caring about the product experience for the people they are serving. 👉 Regardless of their team, be it product, design, engineering, business, or marketing–when everyone is thoughtful in creating a coherent and seamless experience for users, this culture becomes a competitive advantage for your company.

Related Questions

How did Chip Dong Lim develop his expertise in human-centered design within the healthcare sector?
What inspired Chip Dong Lim to co-found CarinMED, and what challenges did he face in this endeavor?
In what ways has Chip Dong Lim's work at Grab Fulfilment impacted the experiences of driver-partners and customers?
What key lessons did Chip Dong Lim learn from his time working with startups like TradeGecko and Fave Group?
How has Chip Dong Lim's education at the University of Washington influenced his approach to product design and user experience?
What are Chip Dong Lim's future goals in the field of product design, particularly within healthcare?
How does Chip Dong Lim stay updated with the latest trends and technologies in design, especially in the context of healthcare innovation?
Chip Lim
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Location

Singapore