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Chloe Grutchfield
SVP, Product at Sourcepoint - Former RedBud Co-Founder
Chloe Grutchfield is a prominent figure in the adtech industry, currently serving as the Senior Vice President of Product Management at Sourcepoint. She joined Sourcepoint following the acquisition of Redbud, a software company she co-founded in April 2018, where she played a pivotal role in developing solutions for digital advertising, particularly in response to privacy regulations like GDPR.12
Professional Background
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Early Career: Chloe began her career in Australia at a media agency before moving to the UK, where she transitioned into adtech. She has held significant roles at various companies, including Acxiom and Verve, focusing on product management and development within the advertising technology sector.1
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Co-founding Redbud: The inception of Redbud was somewhat serendipitous; after losing her job due to GDPR-related changes at Verve, she and her colleague Rhys Denny decided to start a company aimed at addressing the challenges publishers faced in the evolving digital landscape. Redbud initially offered consulting services but evolved into a product-focused company that developed tools to assist publishers in managing privacy and data leakage issues.14
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Role at Sourcepoint: After Sourcepoint acquired Redbud, Chloe took on the role of SVP of Product Management. She has been instrumental in expanding Sourcepoint's product offerings, particularly its Privacy Lens platform, which helps businesses navigate the complexities of consumer privacy protection.23
Key Skills and Insights
Chloe emphasizes the importance of adaptability and strong communication skills in her role. She believes that successful product management requires collaboration across various teams and the ability to engage with different stakeholders effectively. Her career advice includes encouraging women to pursue tech roles without preconceived notions about their capabilities.14
Current Focus
As SVP at Sourcepoint, Chloe continues to drive innovation in digital marketing solutions that prioritize consumer privacy while enhancing the operational efficiency of publishers. Her insights into the industry's evolution reflect a deep understanding of both technical and market dynamics.34

