Sign In

Chloe Lim

APAC Marketing Leader, Meta

Chloe Lim is a seasoned marketing executive with over 20 years of experience in the Asia Pacific region. She currently serves as the Director of Global Customer Marketing for Meta (formerly Facebook) in the Asia Pacific region.12 In this role, she leads Meta's business-to-business marketing activities across its family of brands, including Facebook, Instagram, Messenger, and WhatsApp.1

Career Highlights

  • Meta: Joined in September 2018 as Director of Global Customer Marketing for APAC.3
  • PayPal: Served as Senior Director of Marketing for Asia from 2014 to 2018.3
  • Orbitz Worldwide: Worked as Group Vice President and Managing Director of HotelClub from 2007 to 2010.3
  • Travelport and Cendant: Held senior marketing positions.3

Expertise and Responsibilities

Chloe is responsible for:

  • Setting the vision and strategy for marketing related to advertisers, agencies, small businesses, and Meta Marketing Partners in the APAC region.1
  • Leading diverse teams and driving growth in competitive, fast-paced environments.3
  • Specializing in online/internet marketing, eCommerce, search marketing, social media marketing, and CRM/loyalty programs.3

Background and Education

  • Holds a Bachelor of Business degree from Nanyang Business School, Nanyang Technological University, Singapore.1
  • Known for her expertise in demand generation, marketing strategy, and building successful brands and eCommerce organizations.12

Chloe Lim is respected as an energetic business builder and creative marketer, with experience in nurturing startups throughout her career.12 She has also been involved as an investor in digital marketing, online travel, and P2P businesses in the APAC region.1

Highlights

Jan 28 · generalassemb.ly
Chloe Lim | General Assembly
Chloe Lim | General Assembly
Jun 17 · pata.org
Chloe Lim - Pacific Asia Travel Association
Chloe Lim - Pacific Asia Travel Association

Related Questions

What are some of Chloe Lim's most notable achievements at Meta?
How has Chloe Lim's career evolved over the past 20 years?
What startups has Chloe Lim been involved with?
What strategies has Chloe Lim implemented for PayPal in Asia?
How does Chloe Lim's experience at Orbitz Worldwide influence her current role at Meta?
Chloe Lim
Chloe Lim, photo 1
Chloe Lim, photo 2
Add to my network

Location

Singapore