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Chloe WS Markley
Principal UXR | MS Human Factors and Information Design
Chloe Markley is a highly experienced professional in the field of Human Factors, Information Design, and Usability Testing. Her passion lies in understanding how people interact with products and creating user experiences that are exceptional. Chloe holds an M.S. degree in Human Factors in Information Design from Bentley College and an M.S. degree in Computer Science from the University of Wisconsin-Madison. She completed her B.S. in Computer Science at Wellesley College.
Chloe has worked with several well-known organizations in the past, such as Ipsos and GfK, where she served as a Senior Research Director. She has also worked as a Usability Manager at Athenahealth, where her roles included structured interviews, affinity diagramming, and interactive prototyping.
Chloe's specialties lie in Summative and Formative Usability Testing, Contextual Inquiry, A/B testing, and Surveys. She is known for her excellent and proven track record in creating exceptional user experiences by working with smart, cross-functional teams.
Highlights
Imani N. of Yzzi Research invited me to her podcast 🎙 to discuss recruiting and share my tips/tricks/thoughts on finding high-quality participants! https://lnkd.in/eQUPH84X How are you dealing with bots 🤖 and the rise in fraudulent responses in your research practice?
Pop Quiz UX hotshot! Define Fitts Law! 🗣️ Fitts Law states that the time to acquire a target is a function of the distance to and size of the target.
What does this mean in practice? (paraphrasing from the delightfully helpful UX Laws website https://lnkd.in/dSKup8Qh) 🎯 Targets (for example, buttons) should be large enough, and have enough spacing between multiple targets, for users to accurately select a target.
Fitts Law is one of those UX principles that you may only run across some of the time, or perhaps hardly ever. Especially with the rise of design systems that likely (if they’re well-designed, which hopefully they are!) have taken the principle into account.
Unless you’re like me and daily are aggravated by an interface where the designers DID NOT take Fitts Law into account! 👿
Pictured is the infotainment system in my 2016 Toyota 🚙. 9 out of 10 times when I attempt to scroll to the next page of XM radio channels I click on a channel, rather than the scroll button. I’m already often aggravated by driving (Hey I grew up in Massachusetts, and if you know, you know our moniker… 🤬) not being able to easily switch pages to click to a different stored XM channel is beyond annoying!
As you might imagine, the calculation for Fitts Law is exacerbated by the fact that I’m (often) driving simultaneously, making it more difficult for me to acquire the target. I wonder if this system was put through any usability testing 🤷.
Well there you have it, a Fitts Law fail 👎, IRL. Does anyone have examples from their experience (either good or bad)?
