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Chloe Wix

Product Marketing at Spotify

Chloe Wix is the Global Director of Monetization Product Marketing at Spotify.12 She plays a key role in Spotify's advertising and monetization strategies. Wix has discussed the company's recent rebranding of its advertising platform from "Spotify Ad Studio" to "Spotify Ads Manager" in July 2024, which aims to attract a wider range of advertisers.1 She has also spoken about Spotify's expansion into new ad formats, including video, and more expansive audience targeting.1

In her role, Wix has emphasized Spotify's evolution beyond just audio advertising, noting the increasing trends of watching and browsing on the platform.1 She has also discussed the role of AI in Spotify's operations, its impact on advertising and brand safety, and the challenges it presents, such as copyright and infringement issues.2

Unfortunately, I couldn't find Chloe Wix's specific LinkedIn profile with the username "chloewixsom" in the provided search results. The information about her professional background and experience at Spotify comes from other sources mentioning her role and contributions to the company.

Highlights

Oct 15 · illumin.com
Spotify's ad tech rebrand: everything you need to know - illumin
LinkedIn feed to Wix - Ask the community - Wix Studio Forum

Related Questions

What are Chloe Wix's main responsibilities at Spotify?
How has Chloe Wix contributed to Spotify's ad tech rebranding?
What consumer trends have influenced Spotify's advertising strategies?
What new ad formats has Spotify introduced under Chloe Wix's leadership?
How does Spotify's new ad platform differ from its previous one?
Chloe Wix
Chloe Wix, photo 1
Chloe Wix, photo 2
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Location

Los Angeles Metropolitan Area