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Chormaic Sullivan

Follow along while I run every day in 2024. Retention Marketing. Cowboy Things. Marathon Runner. Future Texan.

Chormaic Sullivan is a Co-Founder and Chief Operating Officer at BS & Co., a marketing agency based in Mexico City. He has been in this role since June 2020, contributing to the agency's focus on email marketing, content marketing, and growth strategies for brands .13

Sullivan describes himself as an "absolute nerd" and enjoys various activities during his weekends, such as horseback riding and exploring new culinary experiences .2 His professional ethos emphasizes effective communication, self-sufficiency, and continuous improvement, which he believes are essential for building strong client relationships and achieving business success .2

In addition to his role at BS & Co., Sullivan is recognized for his entrepreneurial spirit and commitment to helping businesses reach their full potential .

Highlights

Sep 2 · linkedin

"Does anyone actually reply to cold outreach?"

Saw someone ask this the other day. Said they hit the spam button every time and move on. The answer though?

Yes. People reply, and it's how we've grown our business (one method or another).

People do also get very upset and act as if we've personally insulted them.

It's all about balance 🧘

Sep 1 · linkedin

Need evergreen campaign ideas? 💡 (#7 is crucial)

  1. Product how to's - how to use, how to care for, etc
  2. Social proof - reviews, photos, stories
  3. Tips and tricks related to the product category
  4. Behind the scenes content - review responses (see screenshot)
  5. Letter from the founder/marketing team
  6. Seasonal bestsellers
  7. Welcome discount for non purchasers (send this monthly)
  8. Product feature highlights (related to season)
  9. Lifestyle content - playlists, movies, books, activities
  10. Policy reminders (free shipping threshold, returns, trials, etc)

Related Questions

What are Chormaic Sullivan's main responsibilities at BS & Co?
How did Chormaic Sullivan and Andrew Beauchamp meet?
What inspired Chormaic Sullivan to co-found BS & Co?
What are some notable projects Chormaic Sullivan has worked on at BS & Co?
How does Chormaic Sullivan balance his work and personal life?
Chormaic Sullivan
Chormaic Sullivan, photo 1
Chormaic Sullivan, photo 2
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Location

Mexico City, Mexico