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Chris Bruzzo
Board director / Community member
Chris Bruzzo is a seasoned executive with over three decades of experience in marketing for global consumer brands. He joined Peloton's Board of Directors in December 2023, bringing extensive knowledge in marketing, brand management, digital strategy, communications, retail, and interactive entertainment.13
Prior to his role at Peloton, Bruzzo served as Executive Vice President and Chief Experience Officer at Electronic Arts (EA) for nine years.24 His career also includes significant positions at other major companies:
- Starbucks Corporation: Various marketing and communications leadership roles
- Amazon.com: Marketing vice president, leading public relations and marketing teams
- Regence Blue Shield: Leadership role
Bruzzo holds a Bachelor's degree in Political Studies from Whitworth University.2 He is actively involved in several other board positions:
- Board member at MoneyGram International
- Board member at Boot Barn Holdings, Inc. (since April 2021)
- Member of the Latino Corporate Directors Association35
As an advisor to Mission Scholars, Bruzzo helps provide college access services to high-potential high school students in Santa Barbara, with a focus on Latinx students who are first in their families to attend college.6
Bruzzo's appointment to Peloton's Board was part of the company's strategy to bring diverse thought leadership during an important growth phase.13 His expertise in consumer brands and digital experiences is expected to contribute significantly to Peloton's future direction.
Highlights
Ahead of #internationaldayofpersonswithdisabilities on December 3, Electronic Arts (EA) has announced a further six patents have been added to our accessibility patent pledge. Through our pledge, we provide free access to accessibility-related patents and their technological innovations. We believe that everyone should have access to the excitement and community that games can bring, and building #accessibility into games means even more players can join in.
Some of the patents we've added to the pledge cover a machine learning system which helps improve players’ experiences and performance by automatically recommending and applying (if approved by the player) configuration settings based on the player’s gameplay style, allowing players with disabilities to discover accessibility settings that best address their needs.
And technology which has been used in FIFA Mobile since 2015 to provide players with a virtual joystick that moves based on the position of the player’s thumb on the screen, supporting those who may have a condition that impacts their motor skills. Additionally, we've added to last year’s pledged color-blindness patents, a diagnostic system which uses in-game objects to identify a player’s color-blind condition and adjusts their accessibility settings as needed in gameplay sessions.
I’m so inspired to work with so many talented teams who are unwaveringly devoted to making video games more accessible and empowering for our players.
Read more about our accessibility patent pledge, here: https://lnkd.in/grM3TNUh
Today I’m proud to share our annual Electronic Arts (EA) Impact Report, highlighting our commitments and progress in areas such as Building Diverse & Healthy Teams, Social Impact, Positive Play and Environmental Sustainability.
Our mission at Electronic Arts has long been to inspire people to tap into the positive power of play. Our ability to inspire the world to play is achieved by our talented teams and their continued commitment to making a positive impact both inside and outside of EA. Through their dedication to creating amazing games and services, we can see the power of what we can accomplish for our players, our communities and our company. This is all laid out in our Impact Report, which we have committed to conducting yearly to remain transparent to our key stakeholders and tracking our progress.
