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Chris Colombo
Insights & Analytics Leader | Data-Driven Storytelling | Transmedia Analytics | Marketing Insights & Measurement | Creator | P&G, Mattel, Paramount
Chris Colombo is a Global Insights and Go-to-Market executive with extensive experience in the Consumer Product, FMCG, and Entertainment industries. He specializes in translating consumer insights and data analytics into actionable strategies, creating frameworks for go-to-market and content engagement, and optimizing marketing and media plans across various platforms.
Chris has a strong background in Business and Integrated Marketing, with expertise in areas such as:
- Data-Driven Storytelling
- Transmedia Analytics
- Marketing Insights & Measurement
- Business Insights
- Go-To-Market Strategy
- Media Analytics
- Integrated Marketing
- Content Analytics2
Throughout his career, Chris has been associated with notable organizations including Paramount Consumer Products & Experiences, Mattel, Inc., and Procter & Gamble. He has a track record of building high-performing teams across the US, LATAM, and EMEA regions, emphasizing talent development and fostering collaborative cultures.
Chris is known for his innovative and thorough analysis, as well as his clear and compelling presentation of findings.2 He regularly shares insights on entertainment, media, and licensing trends through his LinkedIn posts.13
As a member of The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.), Chris is part of a non-profit association established in 1956 that unites visionary marketers and creatives worldwide across various entertainment sectors, including film, TV & streaming, video games, sports, and music.4
Highlights
A picture may be worth a thousand words, but in Hollywood, it can convey even deeper meanings.
Every detail in a promotional event can tell a story— from who leads the event to when each cast member takes the spotlight.
A prime example is the promotional event for “Beetlejuice, Beetlejuice” at the Venice Film Festival. This film occupies a distinctive niche in popular culture, appealing to a broad audience through its various incarnations—the original movie, the animated series, and the Broadway show. Thus, strategically leveraging these diverse aspects of the Franchise and its cast is a crucial tactic.
However, the film also targets younger viewers through Creative Artists Agency’s Jenna Ortega, a star whose rising fame has influenced the marketing strategy, positioning the film almost as a "Wednesday" movie.
Throughout the event, the careful orchestration by the publicity team was evident, strategically balancing focus to create a powerful and cohesive promotional narrative for the film.
Warner Bros. Entertainment's marketing strategy is proving effective, as digital signals suggest a strong opening for the film, with projections potentially exceeding $100 million. Well done Erica, Dana, Bryan, Cameron, Jan Craft and team.
#media #warnerbros #entertainmentindustry #marketing #licensing
They are back, baby.
As projected in last season's final episode and through the digital signals leading up to its premiere, ‘Only Murders in the Building’ achieved the number one spot on Hulu in the U.S. and ranked in the top 10 on Disney+ in over 30 countries.
As expected, the first episodes featured multiple outstanding cameos, including an unexpected appearance by Paramount Pictures.
Outstanding results. Congrats Joe, Lauren, April, Reagan, Barrie, Alisa and team.
#media #disney #streaming #hulu #paramount
