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Chris Cunningham
Founding Member ClickUp - Head of Social Marketing
Chris Cunningham is the Head of Social Marketing and a Founding Member at ClickUp, a project management software company.1 He joined ClickUp in November 2020 and has since held various roles within the company, including Senior Brand Strategist, Head of Influencer Marketing, and Vice President of Sales/Customer Success.1
Cunningham is known for his innovative approach to B2B social media marketing, particularly for ClickUp's viral comedy videos that poke fun at workplace culture.2 He leads a team that produces about 10 videos per week, drawing inspiration from shows like The Office and Step Brothers. Under his leadership, ClickUp's social media presence has grown significantly, with their content receiving 150 to 180 million impressions monthly.2
Key aspects of Cunningham's work at ClickUp include:
- Overseeing the company's global social media strategy
- Leading a creative team that produces humorous, SNL-style content for various platforms
- Focusing on brand awareness and engagement rather than direct advertising
- Leveraging platforms like LinkedIn and TikTok for B2B marketing
- Emphasizing the importance of knowing the audience and providing value through content2
Cunningham's social media strategy is built around a straightforward but effective rule: know your audience intimately, provide them value, and make them feel.2 He has transformed ClickUp's social media presence, growing their audience from 33,000 to nearly half a million followers in just a few months.2
Before joining ClickUp, Cunningham had experience in business development and social media management for influencers at companies like Beverly Media and SPIN Social Media.1 His approach to social media marketing has been credited with establishing ClickUp as a top B2B social brand on platforms like LinkedIn and Twitter.2

