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Chris Eberhardt
Marketing @ Reforge | M.A. Graduate
Chris Eberhardt is a Senior Product Marketing Manager at Reforge. His role involves launching various projects and initiatives. He has previously worked as a Customer Success Manager for HubSpot, where he helped onboard new agency partners and managed their accounts. Before that, he served as a Project Manager at Hüify, an inbound marketing and sales agency, where he managed B2B SaaS client relationships and led a team of consultants. His educational background includes studies at Emerson College, and he is based in Boston, Massachusetts.1
Highlights
Here's the actual GTM plan Gianna Sen-Gupta, Ali A. and I put together for the in-app Reforge AI. The best part about the artifacts feature in Reforge is you can actually open this exact doc in Notion and rework it for your own feature.
Ton of inspiration from Meghan Keaney Anderson and Mary Sheehan's product marketing course in this.
https://lnkd.in/eMgqjp_V
"Hire the work, not the résumé."
I love this quote but it has always been hard for non-designer/engineer knowledge professionals to build a portfolio to show off our work.
Our options have been:
- Create a website/blog: Not easy for everyone to do and it is time consuming to create/maintain. It can even get expensive if you need to purchase a domain. Finally, you have to run your own distribution to get any traffic to it.
- Talk about your projects on LinkedIn: It's just kind of weird. Not everyone is comfortable with self-promotion and there's not really a clear format to facilitate it.
- Nail the project part of an interview: Not all interview processes have this and often never moves past the strategy part of a task.
That's why the newest free Reforge product, Artifacts, is so cool.
Anyone can submit an Artifact to Reforge and work with our content team to get it live, and then discovery / distribution is handled by our platform. I've personally submitted three that have received 200+ saves without me doing anything to promote it.
Check out my work here: 1️⃣ The presentation that helped me land a job at Reforge: https://lnkd.in/eF2p9G3V 2️⃣ A tiering framework for marketing Reforge product/feature releases: https://lnkd.in/eQhccdVU 3️⃣ HubSpot infrastructure for automating a sales-led free trial motion: https://lnkd.in/eDmJztfb
