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Chris Elkins
COO | High-Growth Executive | Consumer Products | Advisor | Board Member
Chris Elkins, a strategic leader with over 20 years of experience building growth businesses, has a unique combination of big company knowledge and an entrepreneurial spirit. He thrives in managing groups, as well as doing the tireless work himself. As an experienced implementer of sales and operations planning practices, he is comfortable in businesses pre-revenue start-ups to publicly traded multi-nationals. Chris is highly skilled in logistics management, system integrations, establishing fulfillment partners, and building strategic plans that drive successful outcomes.
He has a Bachelor's of Science in Finance from Villnova University and a Master's in Business Administration in Finance and Operations from the University of Minnesota. He has served as the Director of Operations at Kinco, LLC, Founder/CEO at Sterrins Group, Partner/Board Member at Thunderbolt Sportswear, Director of Supply Chain at Brew Dr. Kombucha, Executive VP - Sales and Operations at White Sierra, and Director of Global Sales Operations at Columbia Sportswear Company. Further, he co-founded MadeHere PDX and served on their Board of Directors.
Highlights
A few years ago I was challenged with the idea of setting a personal BHAG (Big Hairy Audacious Goal). As someone who was always active in my youth, and had become woefully out of shape as an adult, I decided to set a goal of running a 5k from start to finish. I know lots of people run these all the time, just for fun, but it was a fairly audacious goal for me considering the starting point.
My partner Lori Spencer decided she was in too, so we set about training, mostly on a treadmill at my gym, ran into some injuries and illnesses and general schedule/priority issues, had to re-charge after a couple false starts. Lori's struggled this summer with a bum knee, but a couple months ago, on a flat course with good conditions, I accomplished the goal. It was a big deal for me, and I felt good about it, so we decided to do another a couple weeks after. No problem, right? I'd done the work, and broken through any mental barriers there were. This time, it was hotter. And MUCH hillier. And the uphills lead to downhills. I finished 20 minutes slower than two weeks prior, walking up some of the hills (in some cases because so many people ahead of me were crashing, in most because I was), and ended up sharing drinks with other finishers talking about how much that course kicked their ass. Lori and our dogs, who DEFINITELY were not on board with the whole BHAG concept, had the same experience. In short, I didn't train for the terrain.
Reflecting back on this experience, as I prepare for my next one, I realized my work days are similar. Some days are flat, even terrain, perfect weather, and are days we can make progress on initiatives, easily deal with whatever obstacles present themselves, and delight our customers. Other days have "terrain". Team issues. System failures, Unhappy customers. Production issues.
I realized I need to Train for Terrain as part of everyday life, not just in case it happens. How can we support our teams to deal with bumps in the road, or uneven footing as they manage our business? How can we plan for steep hills and steep declines that we know are short-term, but can be disastrous if we don't slow down and assess in the right way? How do you Train for Terrain? #trainforterrain #5ktraining #harlieandleonard #quadsonfire
UPDATE - I'm very excited to let my network know that I recently started a new role as COO/General Manager for Parks Medical Electronics.
Those close to me know that the path to this role hasn't exactly been a straight line. Networking, job searching, and interviewing is tough. I spent 6 months in an interim supply chain role with a distressed bicycle company, where I met some incredibly talented people, learned how the power of passion can fuel a business, and was reminded of the importance of blocking and tackling. That role ended with the sale of the company, and an opportunity that had some definite pluses but didn't meet my long-term goals.
For me, Parks is an opportunity to lead a 60 year old company who's an industry leader in their product segments, and with a long history of outstanding financial results. I've been on the ground for about a month now, and am impressed with the team, their knowledge of both the companies products and their place in the larger market, and the array of areas ripe for improvement and upgrading. The "Thousand Mile March" starts with setting a direction and taking the first few steps (shout-out to Dale), and we're getting closer to solidifying BOTH as a TEAM. Thanks to David Ehlen, Larry Martin, Brenda Jacobsen, Eva Kripalani, and the rest of the Parks team for their confidence and support. And extra thanks to the incredible Lori Spencer (photo cred) and our pups, who keep things real, keep me focused on what's most important (the beach!), and remind me of the importance of reflection and re-grouping.
I'm excited for the future and looking forward to building a business that continues to support the needs of the medical community for decades to come. Let's do this! #lfg #medical #newchallenge #ultrasound #growthleadership
