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Chris Garner
Head of Growth at Flip Cover
Professional Background
Chris Garner is a highly regarded leader in the B2B and B2C marketing sectors, with a remarkable background in driving extraordinary growth through innovative strategies. Notably, he earned recognition from Deloitte's Tech Fast 50 as a two-time winner, demonstrating exceptional business acumen and a proven track record of success. In 2016, Garner's company Cashrewards experienced a phenomenal 12,469% growth rate, and in 2017, his work with Code Camp was equally impressive with a staggering 5,697% growth.
With over 19 years of professional experience, Garner has developed expertise working with top-tier brands including Google, Apple, Amazon, Microsoft, Tencent, Facebook, Visa, and many others. He possesses a solid understanding of the competitive landscape, leveraging his extensive knowledge in Ad-Tech and customer acquisition strategies to enhance brand performance.
Garner has held various prominent positions throughout his career. As the Head of Growth at Flip Cover and the former Co-Founder and CMO of Antibiotic Research UK, he has led teams using agile methodologies to achieve remarkable outcomes. His leadership and commitment to fostering cultures of experimentation and innovation have set a high benchmark in the industry.
Chris Garner's journey includes a fruitful tenure at 86 400 where he contributed as a Customer Acquisition Lead, as well as notable roles such as Head of Marketing and Growth at Code Camp, where he was a pivotal figure in the company's remarkable growth. Not only does he focus on traditional marketing strategies, but he also emphasizes the importance of new marketing technologies across multiple channels, including social media, television, and search engine marketing.
Garner's collaborative approach is evident in his role as a founding member of the IAB Performance Marketing Group in Australia, which showcases his commitment to shaping the future of digital marketing.
Education and Achievements
Chris Garner’s educational background is equally impressive. He is a graduate of Loughborough University, holding a degree in Industrial Design and Computer Engineering with commendable academic accolades (2:1 BSc (Hons)). Moreover, he has further honed his skills through the Reforge Alumni program, focusing on key themes such as Growth Loops, Strategic Business Opportunities, Attribution, and Experimentation & Testing. This combination of academic knowledge and practical experience has equipped him with the tools necessary to spearhead market-leading growth initiatives.
Throughout his career, his efforts have led to numerous accolades and awards, including his recognition as a Rising Star at the Deloitte Tech Fast 50 in 2017 and multiple achievements, such as establishing world records as a Chief Product Officer. His contributions have consistently proven to push the boundaries in marketing and growth strategies, allowing companies to thrive in highly competitive environments.
Expertise and Skills
As an expert in various facets of marketing technology, Chris Garner possesses comprehensive knowledge in Analytics, Ad Serving, Attribution, and Customer Relationship Management (CRM). His ability to manage agile teams and optimize daily stand-up meetings has established a culture of transparency and collaboration that breeds success. Garner's astute commercial awareness allows him to identify and implement growth hacking techniques that drive accelerated performance across all levels of business.
In addition to his technical skillset, Garner is also an accomplished public speaker, frequently sharing his insights and experiences at industry conferences such as ADMA. His thought leadership extends beyond just practical application, as he continues to be an influential figure in the evolving marketing landscape.
With a strong passion for growth and innovation, Chris Garner’s career trajectory emphasizes his commitment to expanding brand reach and utilizing cutting-edge technology to achieve monumental results. He is not just a marketer but an inspiring figure whose work creates new standards for success in the industry.
