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Chris Haigh
VP Product
Professional Background
Chris Haigh is a seasoned executive with a wealth of experience in product management and digital strategy. Currently serving as the Vice President of Product at DAZN Group, Christopher has demonstrated a unique ability to bridge technology, user experience, and business acumen in the competitive sports streaming landscape. Under his leadership, DAZN has enhanced its product offerings, focusing on customer acquisition and retention strategies that successfully engage sports fans across the globe.
Prior to his current role, Chris held the position of Director of Product, Acquisition & Retention at DAZN Group, where he played a crucial role in developing innovative approaches to capture and retain customers in a rapidly evolving digital environment. His prior experience as a Digital Expert at McKinsey & Company equipped him with strategic insights and the analytical skills necessary to navigate complex business challenges. During his time at McKinsey, he provided actionable strategies to clients that helped them harness digital transformation effectively.
Chris's robust career also includes significant roles at Westbrook International Ltd., where he started as a Salesforce.com Consultant and quickly rose through the ranks to become the Director of Consulting Delivery. His deep understanding of customer relationship management (CRM) systems significantly contributed to the company’s consultative services, enabling clients to maximize their Salesforce investments. As an Engagement Manager, he led multiple digital innovations, ensuring that Westbrook remained at the forefront of technological advancements.
Furthermore, Chris began his career in a more technically inclined role at the NHS, serving as an Information Officer. This foundational experience allowed him to develop a keen understanding of information systems and data management in one of the most challenging sectors—healthcare. His ability to synthesize technology with practical solutions has served him well throughout his diverse career.
Education and Achievements
Chris is an alum of Aston University, where he earned a BSc (Hons) in Business Administration with a focus on Public Policy & Management, graduating with a commendable 2:1. This academic background provided him with a solid foundation in understanding the interplay between public policy and business operations, which he has since applied throughout his career.
Furthering his education, Chris attended the prestigious Imperial College London, where he studied for an Executive MBA. This experience has not only broadened his business insight but also enhanced his leadership capabilities. The emphasis on innovation and entrepreneurship at Imperial College has empowered him to approach challenges with creativity and strategic foresight, vital components in the ever-changing landscape of digital products and services.
Notable Achievements
Throughout his career, Chris Haigh has made a significant impact in the technology and digital product sectors. At DAZN, he has been instrumental in developing user-centric solutions that cater to the needs of sports fans, testify to his passion for enhancing user experiences. His leadership in acquisition and retention has contributed to DAZN's growth as a leading sports streaming service worldwide, highlighting his effectiveness in product strategy and market positioning.
At McKinsey, he was highly regarded for his ability to deliver value to clients through precise strategic guidance, facilitating their digital journeys. Chris’s work at Westbrook International continues to resonate, with many clients benefiting from his expertise in Salesforce implementations and customer relationship strategies. His early endeavors at the NHS laid the groundwork for his understanding of information management, allowing him to leverage data in decision-making processes effectively.
In sum, Chris Haigh is a dynamic leader with a record of success in product management and strategy development. His educational achievements paired with extensive professional experiences make him a notable figure in the realms of digital consultancy and product innovation, reflecting his commitment to driving positive change within the industries he serves.
