Suggestions
Chris Hershberger
Assisting brands and companies in selling more products or services through technology and marketing.
Chris Hershberger is the Founder and COO of Bottle Shop Marketing, a company focused on enhancing e-commerce and digital marketing strategies for brands. Based in Dallas, Texas, he describes himself as a "business junky" with a passion for leveraging technology to help businesses increase their sales and improve operational efficiency. His extensive background spans several industries, including retail, finance, healthcare, and technology, allowing him to provide comprehensive solutions tailored to various business needs.1
Professional Background
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Current Roles:
- Founder & COO at Bottle Shop Marketing
- Founder & CDO at Alive since January 2022
- Founder of Brand to Basket LLC since January 2023
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Previous Experience:
- Co-Founder and CEO at PassbeeMedia, Inc. (2016–2018)
- Vice President, Digital at Edelman (2013–2015), where he led the digital practice in Dallas.
- Held various strategic roles in marketing and project management across multiple firms.
Skills and Expertise
Chris's expertise includes:
- Digital strategy development
- Community management and social strategy
- User experience (UX) design
- Content strategy and creative production
His diverse experience equips him to tackle challenges across the digital and traditional marketing landscapes, enhancing user engagement and loyalty for the brands he works with.1
Highlights
As someone who worked on data integrity with the Michaels Stores team in the early 2010s, I can attest that "good data in equals good data out" has always been a goal but not easily accomplished. This is especially true in retail, where consumer behaviors and product trends move quickly.
Collecting "good data" across all consumer touchpoints is a real uphill battle for retailers. This is not an AI adoption issue; it is a data issue. And when you factor in the "omnichannel" challenges of multiple brick-and-mortar stores, the task becomes even more daunting.
But there is a solution. It starts with leadership and stakeholder buy-in as this is not quick, not easy, or cheap plan. However, it does pay off in the long run. So, before retailers turn to AI, they should focus on fixing the main pain point of many retail problems: good data.
AI is a powerful tool that retailers should be bold in using boldly. However, starting with a strong foundation of accurate and reliable data is important. By doing so, retailers can unlock the full potential of AI and achieve their goals in this ever-evolving industry. #RetailInnovation #ConsumerInsights #AI
As a start-up founder that is barely past his 20's ;-) I appreciate this. As my partner and I work towards building Mobeo, one of the biggest things we have over younger start-up founders is experience, and there is something to be said about that. #founders #startuplife #experience
Here's to the success of all start-ups, especially those started by people with a couple of grey hairs.
