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Chris Jones
Research Director at MCKENNA JONES LTD
Professional Background
Chris Jones has built a distinct career over 30 years deeply intertwined with applied creativity, making significant contributions across multiple sectors including architecture, advertising, and research. His unique perspective allows him to approach problems with an innovative mindset, fostering insight and inspiration that drives successful ideas. Currently, he serves as the Research Director at MCKENNA JONES LTD, where he is responsible for steering research initiatives that uncover deep insights to inform creative strategies.
Previously, Chris held several notable positions at BrainJuicer, where he honed his skills as Creative Director and led the Juice Generation team as its Head. His early roles as Client Director and the Owner of both MCKENNA JONES and Chris Jones Associates provided him with a robust foundation in client services and strategic communication. Chris's invaluable experience extends to his tenure at Brand Guardians as Research Director, and earlier at Publicis, where he developed a keen understanding of client needs in the fast-paced advertising environment.
Chris's career trajectory is a testament to his commitment to merging creativity with research methodology, fundamentally focusing on generating ideas that resonate with audiences. His passion for nurturing creativity in all forms has kept him at the forefront of this industry for decades, allowing him to cultivate a broad network of industry contacts and collaborators.
Education and Achievements
Chris's educational background is rich and varied, beginning with his studies in BA Architecture at The University of Manchester. This academic foundation provided him with essential skills and knowledge that he has applied throughout his career. At Nunthorpe Grammar School, Chris developed a curiosity for design and architecture, which ultimately led him to pursue his degree in a field that perfectly blended his artistic interests with practical application.
Throughout his career, Chris has been recognized for his innovative approach to research and creativity. His experiences and roles in various organizations speak volumes about his adaptability and deep understanding of both client and consumer behavior, making him a sought-after thought leader in the fields of applied creativity and research. Chris consistently advocates for the integration of research into the creative process, believing that insights into consumer behavior can significantly enhance the effectiveness of any creative project.
Achievements
In his role as Research Director at MCKENNA JONES LTD, Chris has played a pivotal role in advancing the organization's research capabilities. His influence on the development of insights has powered numerous successful campaigns, showcasing his ability to blend analytical rigor with imaginative thinking. Chris’s leadership in this capacity illustrates his commitment to fostering a culture of creativity backed by thorough research.
During his time at BrainJuicer, Chris was instrumental in pioneering the Juice Generation program, which sought to redefine how creative solutions were developed based on empirical insights. This experience not only refined his skills as a Creative Director but also highlighted his knack for innovation in an ever-evolving advertising landscape. His expertise continues to influence emerging professionals in the industry, demonstrating the intersection between creativity and research as a core principle for success.
In summary, Chris Jones is a dynamic and experienced professional in the world of applied creativity. His journey from architecture through advertising to his current role in research showcases a relentless pursuit of innovation and understanding of the creative process. With a career spanning three decades, he remains passionate about shaping ideas that inspire and connect with audiences on multiple levels.
