Suggestions
Chris Koske
Senior Vice President Marketing, GOLFTEC Enterprises
Chris Koske is an experienced marketing executive in the golf industry who currently serves as the Senior Vice President of Marketing for SkyTrak at GOLFTEC Enterprises.13 Here are some key details about Chris Koske's background and career:
Professional Experience
- Joined SkyTrak/GOLFTEC as SVP of Marketing in January 202313
- Previously served as Chief Marketing Officer at Edel Golf from 2020-20233
- Held VP of Marketing roles at Head Rush Technologies (2017-2020) and SuperStroke Golf (2016-2017)3
- Spent over 10 years at Callaway Golf, rising to Global Director of Product Strategy & Brand Management for Odyssey Golf and other product lines3
Areas of Expertise
- Golf industry marketing and product development
- Brand strategy and management
- Product innovation and go-to-market planning
- Digital marketing and e-commerce
- Collaborating with professional golfers on product development
Education
- B.A. in Communication with an emphasis in Advertising from San Diego State University2
Role at GOLFTEC/SkyTrak
As SVP of Marketing, Chris oversees all aspects of marketing for SkyTrak, including:
- Building out the marketing team
- Transforming the brand's go-to-market practices
- Working with the product team on customer experiences1
His extensive golf industry experience and marketing expertise are seen as major assets to help drive SkyTrak's continued growth in the launch monitor and golf simulator market.1
Highlights
One of my favorite parts of the job at GOLFTEC is reading the reviews from customers. In part because it's like a "box of chocolates"...truly. Our NPS score is one of the highest I've ever seen, but getting better at golf means so many different things to different people. Here's a taste of one we got today:
"I won’t lie my game had gotten so bad I was about to quit golfing. At 72 I figured I couldn’t improve that much. But I gave this a shot. Best golf money I’ve ever spent. How I wish I’d done this years ago. McKay totally changed my swing and I now hit the ball better than ever. Golf is now fun again. And now I can frequently hit it farther than Bob - which is really all I wanted. Highly recommend"
Interesting to me:
- Nearly quit
- Spends "golf money", but hadn't on lessons.
- Hitting it good makes golf fun
- Poor Bob...Bob needs to come see GOLFTEC
Reaching out to my network here...We're building an all star team here. I need someone who can come in to manage our database and run email like a boss. Let me know if you or anybody else is interested.
