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Chris Matthews

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Chris Matthews is the Vice President of Strategic Growth at Black Bear Media Group, a digital marketing firm based in Chattanooga, Tennessee. In his role, he focuses on creating and implementing business development strategies aimed at driving sales growth and acquiring new customers. His expertise includes optimizing advertising spend on platforms like Google and Facebook, developing email campaigns, and consulting on creative strategies to enhance customer engagement.12

Professional Background

  • Current Position: VP of Strategic Growth at Black Bear Media Group (August 2022 - Present)

    • Responsibilities include:
      • Developing inbound and outbound sales tactics.
      • Optimizing ad spend and campaign structures.
      • Consulting on new product offerings and lead nurture campaigns.
  • Previous Experience:

    • Ecommerce Consultant at CMC (February 2020 - August 2022): Focused on growth strategies for e-commerce businesses, particularly in reducing customer acquisition costs while increasing revenue.
    • Founder of Jack'd Coffee Company (April 2017 - December 2020): Managed product development and strategic sales initiatives.
    • Marketing Director at The Academy of Marketing (July 2016 - December 2016): Developed marketing strategies and managed significant budgets for national corporations.
    • Associate Account Executive at Comcast Spotlight (August 2015 - May 2016): Led marketing initiatives and account management.

Matthews has a strong background in digital marketing and sales strategy, having empowered over 50 small businesses to enhance their profitability through tailored approaches. He emphasizes the importance of innovation in sales processes to ensure sustained growth.1

Highlights

Jan 26 · linkedin

Can you only use google and still have success with ads? I'm thinking yes.

Oct 11 · linkedin

Is it happening? And if so how to set up marketing efforts accordingly.

Related Questions

What are some specific strategies Chris Matthews has used to increase topline revenue for small businesses?
How did Chris Matthews' experience as the founder of Jack'd Coffee Company influence his approach to digital marketing?
What challenges has Chris Matthews faced in his role at Black Bear Media Group, and how has he overcome them?
Can you provide examples of successful campaigns Chris Matthews has led at Black Bear Media Group?
How does Chris Matthews' approach to optimizing Google and Facebook ad spend differ from industry standards?
Chris Matthews
Chris Matthews, photo 1
Chris Matthews, photo 2
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Location

Greater Chattanooga