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Chris Moynihan
Digital Marketing Director at Alo Yoga
Chris Moynihan is a seasoned digital marketing professional currently serving as the Digital Marketing Director at Alo Yoga. He is known for his creative and analytical approach to driving demand performance in digital marketing and e-commerce.
Key aspects of Chris Moynihan's professional profile include:
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Expertise: Specializes in growth strategies, focusing on acquiring new consumers, lead generation, and consultant retention.
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Current Role: As Digital Marketing Director at Alo Yoga, he leads digital marketing channel strategy, tactical execution, and analysis for various channels including SEO, SEM, Paid Search, Paid Social, Affiliate Marketing, Email, CRM, SMS, and App Push Notifications.1
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Achievements: At Alo Yoga, he has led efforts that increased qualified site traffic by 55%, average order value by 16%, conversion rates by 40%, and ultimately increased revenue by 316%.1
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Budget Management: Oversees an annual ad budget of $60,000,000 split between Alo Yoga and Alo Moves.1
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Strategic Initiatives: Created a 3-year digital roadmap for long-term digital marketing strategic initiatives, focusing on mobile-first approaches, social commerce, and influencer-based marketing channels.1
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Previous Experience: Before Alo Yoga, he held positions at companies such as Herbalife Nutrition, JAFRA Cosmetics, K-Swiss Global Brands, and Shield HealthCare, consistently driving growth and implementing innovative digital marketing strategies.1
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Education: Completed a Bachelor of Science in Computer Science at Bridgewater State University and studied International Business at American University.
Chris Moynihan's LinkedIn profile demonstrates his extensive experience and expertise in digital marketing, particularly in the fashion and lifestyle industries.2

