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Chris Needham

Principal at Chris Needham Consulting, Brand Strategist

Chris Needham is the Principal at Chris Needham Consulting, a firm he founded in September 2022. His consulting work focuses on brand strategy and execution, particularly for Fortune 500 companies in compliance-intensive industries. Needham emphasizes helping businesses craft compelling brand narratives that resonate with customers and drive growth.12

Professional Background

Before establishing his consulting practice, Chris Needham held various significant roles in branding and marketing. He served as the Vice President and Brand Creative Director at NDVR, Inc., and previously at TIAA, where he advanced from Head of Digital Brand Strategy to Vice President of Brand and Advertising.1 His extensive experience includes a notable tenure at Fidelity Investments, where he led digital strategy and design initiatives.1

Education and Achievements

Chris holds a Bachelor of Arts in History from Yale University and has been recognized as "Digital Marketer of the Year" by MITX in 2012 for his leadership in digital marketing at Fidelity.12 He has a diverse background that includes work in digital media, creative direction, and brand strategy across various sectors.

Personal Insights

Outside of his professional endeavors, Chris Needham is passionate about storytelling in business and believes in the importance of aligning brand narratives with customer needs to foster meaningful connections.2

Highlights

Mar 13 · linkedin

Crypto has a language problem.

For crypto to truly become an alt investment standard (and replace gold?) the industry has to stop falling in love with jargon.

Here's an example from today's Ethereum Blockchain big upgrade, codenamed Dencun.

"Dencun includes a number of code changes, but the biggest one comes with “proto-danksharding,” which introduces a new method for storing transaction data onto Ethereum, called "blobs."

Seriously? Proto-danksharding and blobs are the reasons to believe in Ethereum? To be fair the article this quote is pulled from does lead with 'cheaper and faster' as the benefits of the upgrade. But the rest of the article is literally written in a language no one but the developers can understand.

This is a problem.

https://lnkd.in/eeUb-QfD

Mar 7 · linkedin

#Branding #customerexperience #golf #experiencedesign Note: This is for the golf nerds.

Related Questions

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Chris Needham
Chris Needham, photo 1
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Experience

Principal at Chris Needham Consulting (September 2022 - Present)
VP, Brand and Creative Director at NDVR, Inc. (February 2021 - July 2021), Principal Consultant at Tiny Big Idea (March 2020 - February 2021), Vice President, Brand and Advertising at TIAA (September at W.W. Norton (August 1991 - December 1993)

Education

BA in History from Yale University (1987 - 1991), High School at Robert Louis Stevenson High School (1984 - 1986)

Location

Newtonville, Massachusetts, United States