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Chris Petersen
Senior Vice President - Team Marketing & Business Operations at National Basketball Association (NBA)
Chris Petersen is the Senior Vice President of Team Marketing & Business Operations at the National Basketball Association (NBA), a position he has held since December 2021. In this role, he oversees the marketing and digital strategy for the NBA's Team Marketing & Business Operations (TMBO) group, which aims to enhance the profitability and operational efficiency of NBA teams, including those in the WNBA and NBA Development League. His responsibilities include providing consulting support on marketing, ticket sales, sponsorship development, customer retention, and digital media strategies.14
Professional Background
Before joining the NBA, Petersen worked at The Boston Consulting Group (BCG) for several years, where he progressed from Consultant to Principal. His tenure at BCG lasted from September 2009 to August 2016. Following that, he served as Vice President of TMBO at the NBA from September 2016 until his promotion to Senior Vice President.123
Education
Petersen holds a Bachelor of Business Administration (BBA) in Marketing from the University of Wisconsin-Madison and an MBA with a focus on Strategy and Marketing from the Kellogg School of Management at Northwestern University, where he studied from 2007 to 2009.13
Skills and Approach
Petersen's expertise lies in marketing strategy, alliance development, and deal negotiation. He emphasizes building relationships as a core tenet of his professional philosophy, believing that strong interpersonal connections enhance collaboration and problem-solving within teams.4 He is also noted for advocating a self-starter mentality and intellectual curiosity among aspiring professionals in the sports industry.4
Overall, Chris Petersen combines his strategic consulting background with a passion for sports to drive business growth within the NBA.

